Pricing that is determined by considering what competitors charge for the same good or service is called competition-based pricing.

The charge to the advertiser is based on the number of user clicks on the advertisement.

The charge to the advertiser is based on the user completing a form, registering for a newsletter, or some other action that will lead to a sale.

involves offering different levels of prices for a specific category of product based on features and quality.

Pricing that is determined by how much customers are willing to pay for a product or service is called

A new window that opens in front of the current one, displaying an advertisement.

1. Attract the attention of consumers 2. Communicate the message of the product 3. Elicit the feeling or desire to buy the product 4. Identify the benefits of the product 5. Convey the message using plain and simple language 6. Appeal to consumers' understanding by being meaningful and believable 7. Distinguish the product from other similar products

is the coordination of manufacturers, supplier, and retailers working together to meet the need for a product or service.

are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

price is a price determined by subtracting a percentage amount from the retail price of an item

It is the best way to reach a large number of people quickly.

of directory advertising is that people look in the directory only when they are already in search of a particular type of business.

is offering lower prices for increase sales. This type of pricing is temporary return to normal when the promotion ends.

can be effective for small businesses. It is less expensive than television promotion.

is based on the belief that certain prices have an impact on how customers perceive a product.

are consumer products that the consumer either does not know about or knows about but does not normally consider buying.

refers to the total number of items a company carries within its product lines.

suggests that buyers are more sensitive to certain ending numbers

also known as infomercials—can last a half hour or more and go into depth about the product being offered.

(those that we cannot see but we can experience)

is a business’s percentage of the total sales generated by all companies in the same market.

include raw materials and manufactured materials and parts usually sold directly to industrial users.

An ad which moves across the screen or floats above the page content.

are the routes that products and services take from the time they are produced to the time they are consumed.

contributes to a product’s usefulness as well as to its looks.

It includes fliers, catalogs, letters, and other correspondence sent to target customers through the mail.

who own service businesses sell their services directly to customers.

around the core benefit and actual product by offering additional consumer services and benefits.

refers to the mode of conveying the presence and attributes of the product to the target consumers.

include operating supplies, repair and maintenance items, and business services.

is creating an image for a product in the customer’s mind.

is the level of quality that supports the product’s positioning.

starts out with a low introductory price with the goal of building a strong customer base.

It is important to set the right price for your products and services

Ad Similar to a pop-up ad except that it loads behind the current window and does not appear until the user closes one or more active windows.

includes not only transportation but also storage, handling, and packaging of products within a channel of distribution.

Is consists of signs on public transportation.

A graphic image or animation displayed within a rectangular box across the top or down the side of a web page.

Services can be bundled, or combined tinder one price, rather than making the customer pay for each individual part of the service.

It is a paid form of communication sent out by a business about a product or service.

are industrial products that aid in the buyer’s production or operations.

is the product’s freedom from defects and consistency in delivering a targeted level of performance.

are reductions on the list price granted by a manufacturer or wholesaler to buyers in the same trade.

moves the product directly from the manufacturer to the consumer

the course of a product’s sales and profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity, and decline.

of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

have many ways of selling products. As the owner of a retail business, you can distribute products in various ways (Greene, 2013).

describes the appearance of the product.

are products and services bought by final consumers for personal consumption.

price to charge for services can be determined by the amount of time it takes to complete the service. A service provider must decide whether there will be a separate charge for materials or whether the materials will be includ

Products (those we can see)

are offered to customers to encourage early payment of invoices..

types of businesses must receive goods from suppliers.

is determined by using the wholesale cost of an item as the basis for the price charged.

Describe the marketing mix (7Ps) in relation to the business opportunity. is a set of actions a business takes to build and market its product or service to its customers

are those purchased for further processing or for use in conducting a business.

An ad which changes the background of the page being.

are an excellent way to aim products and services at specific markets.

is selling at a high price in order to create a feeling of superior quality and social statu

are used for selling seasonal merchandise out of season.

usually don’t sell directly to customers. Instead, they make their products and then sell the products to other businesses, such as retailers.

INDIVIDUAL PRODUCT DECISIONS

is the set of all product lines and items that a particular seller offers for sale.

are reductions in price based on the purchase of a large quantity.

are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

Products can be moved by airplane, pipeline, railroad, ship, truck, or a combination of methods

The charge to the advertiser is based on the exposure of the message to a specific audience.

are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

involves designing and producing the container or wrapper for a product.

is the amount earned as a result of the investment, usually expressed as a percentage.

it is important to consider not only the cost of any items used in providing the service, but also the amount of time and anything that is included with the service

is defined as anything that can be offered to a market for attention, acquisition, use, or consumption to satisfy a want and need (Kotler & Armstrong, 2013).

refers to the number of different product lines the company carries.

Augmentative Product

is used when a product is new and unique.

is a purely audio message and can’t visually show your product. may not can hear

refers to the number of versions offered for each product in the line.

It is designed to protect the product from the time it is produced until it is consumed.

in the marketing mix simply refers to the place where the target consumers are.

are the benefits of the product or service

It includes billboards and signs.

They need to develop product and service features, design, a quality level, a brand name, and packaging.

A banner ad that looks like a dialog box with buttons, often appearing like an error message or an alert.

are a competitive tool for differentiating a product from competitors’ products. -are assessed based on the value to the customer versus the cost to the company

identify the product or brand, describe attributes, and provide promotion.

offers customers a reduced price.

includes quality level and consistency.

has become widely used by businesses to promote their products and services.

most appropriate media

is a price determined by adding a percentage amount to the wholesale cost of an item.

Actual product

is a group of products that are closely related

are augmented actual products. Customer service is another element of product strategy.

involves pricing items in multiples, such as 10 for P100. This type of pricing suggests a bargain.

7ps