Aligning your brand with a charitable cause; or corporate social responsibility.

is a technique used to enable a three-dimensional effect, adding an illusion of depth to a flat image.

The very first book to be mass produced was _____.

Who invented the LINOTYPE MACHINE.

Brands help consumers choose from a bewildering array of choices.

are small, quick design ideas that a graphic designer sketches. Thumbnailing helps designers to get their ideas out and allows them to hone in on particular concepts that they want to work on further.

Efforts to attract tourists and businesses.

Apple Macintosh was introduced in _____.

This method injects MOLTEN TYPE metal into a mold that has the shape of one or more glyphs The resulting sorts are later used to press ink onto paper. Normally the typecasting machine would be controlled by a keyboard or by a paper tape.

These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for institutions, organizations, or government agencies.

A type or product manutactured by a particular company under a particular name. This term refers to the fundamental aspects of a brand such as its name, logo, and visual identity.

the typewriter we know of, lacking in sorts.

"Brand is not what you say it is. It's what they say it is."

printing a document with an overlapping form file having a form registered in this machine beforehand.

a person or machine which arranged movable type for printing.

Greek word meaning ‘form’.

Logos that consist of letters or initials of businesses.

Tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move.

Magnetic Tape Selectric Typewriter

creators of the first practical phototypesetting machine.

Also known as ‘logo symbols’.

is a disciplined process used to build awareness and extend customer loyalty.

Greek word meaning ‘to write’.

a font-based logo that focuses on a business' name alone.

machine that can make duplicates of text or graphic documents.

The way an individual builds their reputation.

Give the logo types:

Instead of being a recognizable image it's an in geometric form that represents the business.

A specific type of PICTORIAL MARK logo.

a sort or type is a BLOCK with a TYPOGRAPHIC CHARACTER ETCHED on it, used when lined up with others to print text.

A true brand mark is only an image.

People who prints texts.

is a method of creating or laying out publication pages that predates the use of the now-standard computerized page design desktop publishing programs.

is the reprographic technique that simulates continuous-tone imagery through the USE OF DOTS, varying either in size or in spacing, thus generating a gradient-like effect.

Logos that involve an illustrated character.

Partnering with another brand to achieve reach.

This method of assembling or setting type by photographing characters on film from which printing plates are made.

is the process and the result of making a composite photograph by cutting, gluing, rearranging and overlapping two or more photographs into a new image.

a full-sized structural model built to scale chiefly for study, testing, or display.

was a hot metal type setting system that cast lines of metal type.

Apple Mac introduced in 1984.

This method of preparing text by machines resembling ordinary typewriters but capable of producing justified lines in type that varies in width according to the letter involved.

Web, social media, search engine optimization, driving commerce on the web.

Type of pen that uses an ink cartridge.

used a strobe light and a series of lenses to project characters from a SPINNING DISC onto photographic paper, which was pasted onto pages, then photoengraved on plates for printing.

Brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.

Comprised of the _____ of a wordmark and pictorial mark, abstract mark, or mascot.

a machine in the world of typewriters, particularly electric typing and composing.

also known as ‘logo type’.

Introduced the art of designing with type.

"word processor".

Type of pen that gets its ink refilled from bottles.

Brands use distinctive imagery, language, and associations to encourage customers to identify with the brand.

sketches that present a more accurate visual of the proposed design, from the best thumbnail ideas - sometimes they are a combination of the elements in several thumbnails.

The first phototypesetting machine.

GOING THROUGH NECESSARY STAGES OF THE CREATIVE PROCESS IN ORDER TO HAVE AN EFFICIENT, EFFECTIVE, AND MEANINGFUL DESIGN. DEVELOPING IDEAS INTO FINAL PRODUCT SHOULD HAVE SPECIFIC STEPS TO ACHIEVING ANY DESIRED GOAL FOR A PROJECT TO SATISFY THE NEEDS

design process that is further refined and developed.

The first book printed by a photo-composing machine.

Also known as ‘letter marks’.

Photon was introduced in _____.