VCDES PRACTICE EXAM 2

60問 • 2年前

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A type or product manutactured by a particular company under a particular name. This term refers to the fundamental aspects of a brand such as its name, logo, and visual identity.

Brand

Brands help consumers choose from a bewildering array of choices.

Navigation

Brands use distinctive imagery, language, and associations to encourage customers to identify with the brand.

Engagement

Brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.

Reassurance

Tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move.

Brand identity

is a disciplined process used to build awareness and extend customer loyalty.

Branding

Partnering with another brand to achieve reach.

Co-branding

Aligning your brand with a charitable cause; or corporate social responsibility.

Cause branding

The way an individual builds their reputation.

Personal Branding

Web, social media, search engine optimization, driving commerce on the web.

Digital branding

Efforts to attract tourists and businesses.

Country branding

Give the logo types:

state your answer.

Also known as ‘letter marks’.

Monograms

Logos that consist of letters or initials of businesses.

Monogram/ letter mark

also known as ‘logo type’.

wordmark

Also known as ‘logo symbols’.

Pictorial mark

A specific type of PICTORIAL MARK logo.

Abstract logo marks

Instead of being a recognizable image it's an in geometric form that represents the business.

Abstract logo marks

Logos that involve an illustrated character.

Mascot logos

Comprised of the _____ of a wordmark and pictorial mark, abstract mark, or mascot.

Combination mark

These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for institutions, organizations, or government agencies.

Emblem

"Brand is not what you say it is. It's what they say it is."

Marty Neumeier

A true brand mark is only an image.

Pictorial mark

a font-based logo that focuses on a business' name alone.

wordmark

Greek word meaning ‘to write’.

Graphein

Greek word meaning ‘form’.

Typo

The very first book to be mass produced was _____.

The Gutenberg Bible

People who prints texts.

Typesetter

a sort or type is a BLOCK with a TYPOGRAPHIC CHARACTER ETCHED on it, used when lined up with others to print text.

Typesetting

was a hot metal type setting system that cast lines of metal type.

Linotype Machine

Who invented the LINOTYPE MACHINE.

Ottmar Mergenthaler

This method injects MOLTEN TYPE metal into a mold that has the shape of one or more glyphs The resulting sorts are later used to press ink onto paper. Normally the typecasting machine would be controlled by a keyboard or by a paper tape.

Hot typesetting

This method of preparing text by machines resembling ordinary typewriters but capable of producing justified lines in type that varies in width according to the letter involved.

Cold typesetting

is the reprographic technique that simulates continuous-tone imagery through the USE OF DOTS, varying either in size or in spacing, thus generating a gradient-like effect.

Half tone

This method of assembling or setting type by photographing characters on film from which printing plates are made.

Phototypesetting

is a technique used to enable a three-dimensional effect, adding an illusion of depth to a flat image.

Stereoscopic Print

used a strobe light and a series of lenses to project characters from a SPINNING DISC onto photographic paper, which was pasted onto pages, then photoengraved on plates for printing.

Photon

Photon was introduced in _____.

1946

creators of the first practical phototypesetting machine.

Rene Higonnet & Louis Moyroud

The first phototypesetting machine.

Lumitype

The first book printed by a photo-composing machine.

The wonderful world of insects

a person or machine which arranged movable type for printing.

Type compositor

a full-sized structural model built to scale chiefly for study, testing, or display.

Mock-up

is a method of creating or laying out publication pages that predates the use of the now-standard computerized page design desktop publishing programs.

Paste up

machine that can make duplicates of text or graphic documents.

Photostat Machine

printing a document with an overlapping form file having a form registered in this machine beforehand.

Overlay film printing

is the process and the result of making a composite photograph by cutting, gluing, rearranging and overlapping two or more photographs into a new image.

Photomontage

Type of pen that uses an ink cartridge.

Rapidograph

Type of pen that gets its ink refilled from bottles.

Isograph

a machine in the world of typewriters, particularly electric typing and composing.

Varityper

"word processor".

Varityper

Magnetic Tape Selectric Typewriter

IBM Composer

the typewriter we know of, lacking in sorts.

IBM Composer

Apple Mac introduced in 1984.

Macintosh

Apple Macintosh was introduced in _____.

1984

Introduced the art of designing with type.

Johannes Gutenberg

GOING THROUGH NECESSARY STAGES OF THE CREATIVE PROCESS IN ORDER TO HAVE AN EFFICIENT, EFFECTIVE, AND MEANINGFUL DESIGN. DEVELOPING IDEAS INTO FINAL PRODUCT SHOULD HAVE SPECIFIC STEPS TO ACHIEVING ANY DESIRED GOAL FOR A PROJECT TO SATISFY THE NEEDS

The design process

are small, quick design ideas that a graphic designer sketches. Thumbnailing helps designers to get their ideas out and allows them to hone in on particular concepts that they want to work on further.

Thumbnails

sketches that present a more accurate visual of the proposed design, from the best thumbnail ideas - sometimes they are a combination of the elements in several thumbnails.

Rough Comprehensives

design process that is further refined and developed.

Clean Comprehensives

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