A type or product manutactured by a particular company under a particular name. This term refers to the fundamental aspects of a brand such as its name, logo, and visual identity.

Brands help consumers choose from a bewildering array of choices.

Brands use distinctive imagery, language, and associations to encourage customers to identify with the brand.

Brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.

Tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move.

is a disciplined process used to build awareness and extend customer loyalty.

Partnering with another brand to achieve reach.

Aligning your brand with a charitable cause; or corporate social responsibility.

The way an individual builds their reputation.

Web, social media, search engine optimization, driving commerce on the web.

Efforts to attract tourists and businesses.

Give the logo types:

Also known as ‘letter marks’.

Logos that consist of letters or initials of businesses.

also known as ‘logo type’.

Also known as ‘logo symbols’.

A specific type of PICTORIAL MARK logo.

Instead of being a recognizable image it's an in geometric form that represents the business.

Logos that involve an illustrated character.

Comprised of the _____ of a wordmark and pictorial mark, abstract mark, or mascot.

These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for institutions, organizations, or government agencies.

"Brand is not what you say it is. It's what they say it is."

A true brand mark is only an image.

a font-based logo that focuses on a business' name alone.

Greek word meaning ‘to write’.

Greek word meaning ‘form’.

The very first book to be mass produced was _____.

People who prints texts.

a sort or type is a BLOCK with a TYPOGRAPHIC CHARACTER ETCHED on it, used when lined up with others to print text.

was a hot metal type setting system that cast lines of metal type.

Who invented the LINOTYPE MACHINE.

This method injects MOLTEN TYPE metal into a mold that has the shape of one or more glyphs The resulting sorts are later used to press ink onto paper. Normally the typecasting machine would be controlled by a keyboard or by a paper tape.

This method of preparing text by machines resembling ordinary typewriters but capable of producing justified lines in type that varies in width according to the letter involved.

is the reprographic technique that simulates continuous-tone imagery through the USE OF DOTS, varying either in size or in spacing, thus generating a gradient-like effect.

This method of assembling or setting type by photographing characters on film from which printing plates are made.

is a technique used to enable a three-dimensional effect, adding an illusion of depth to a flat image.

used a strobe light and a series of lenses to project characters from a SPINNING DISC onto photographic paper, which was pasted onto pages, then photoengraved on plates for printing.

Photon was introduced in _____.

creators of the first practical phototypesetting machine.

The first phototypesetting machine.

The first book printed by a photo-composing machine.

a person or machine which arranged movable type for printing.

a full-sized structural model built to scale chiefly for study, testing, or display.

is a method of creating or laying out publication pages that predates the use of the now-standard computerized page design desktop publishing programs.

machine that can make duplicates of text or graphic documents.

printing a document with an overlapping form file having a form registered in this machine beforehand.

is the process and the result of making a composite photograph by cutting, gluing, rearranging and overlapping two or more photographs into a new image.

Type of pen that uses an ink cartridge.

Type of pen that gets its ink refilled from bottles.

a machine in the world of typewriters, particularly electric typing and composing.

"word processor".

Magnetic Tape Selectric Typewriter

the typewriter we know of, lacking in sorts.

Apple Mac introduced in 1984.

Apple Macintosh was introduced in _____.

Introduced the art of designing with type.

GOING THROUGH NECESSARY STAGES OF THE CREATIVE PROCESS IN ORDER TO HAVE AN EFFICIENT, EFFECTIVE, AND MEANINGFUL DESIGN. DEVELOPING IDEAS INTO FINAL PRODUCT SHOULD HAVE SPECIFIC STEPS TO ACHIEVING ANY DESIRED GOAL FOR A PROJECT TO SATISFY THE NEEDS

are small, quick design ideas that a graphic designer sketches. Thumbnailing helps designers to get their ideas out and allows them to hone in on particular concepts that they want to work on further.

sketches that present a more accurate visual of the proposed design, from the best thumbnail ideas - sometimes they are a combination of the elements in several thumbnails.

design process that is further refined and developed.