refer to any products that are purchase by customers for their consumption.

refer to any products that are purchased by individuals or institutions for the purpose of implementing the business.

- these are products or services that consumers buy regularly or usually. The price of this products is usually low and/or affordable. For example, candies, detergent soap, toothpaste...

these are products or services that - consumers buy infrequently. For example, dress, laptop, cellphones...

- these products that have unique attributes and brands recognition for which consumers are ready to exert special effort. For example, a limited edition watch

- these are products or services that consumers are either not aware of the brand existence or have awareness of the brand however not usually consider buying it. For example, funeral services and insurance policies.

WHAT ARE THE TYPES OF CONSUMER PRODUCT?

- these are new materials or manufactured materials and parts. Examples - cotton, paper, oil, iron, tires

- these are products that help the companies in operation and production, installation and accessory equipment. Example, generators, manufacturing plant, lift trucks, computers .

- these include operating s Tres, repair and maintenance. Example, coal, paint, computer repair. sue to the product companies

. . To add value to the product, companies enhance the design and style of the product. In this way, brands will be more distinct and look special in the eyes of the buyers.

what are the industrial products cluster

-It refers to the name, term, sign, symbols, design, or combination of these, which serve as identification of the products, services, or institutions that separate them from their competitors.

- It pertains to the process of designing and producing container or wrapper for products. The fundamental role of the package is to secure the product's condition. However, in this highly competitive market, packaging has become an essential tool in marketing.

- It serves as the identification or ID card of the brand because it tells many things about the product's name, origin, symbol, content, dimension, and usage, brand logos can help brands to achieve positioning and add personality to the product.

- As part of the customer's overall brand experience, support service is essential in building healthy relationship with customers. Many marketers today believe that marketing does not stop by making sales. It is important to ensure ultimate customer's experience by maintaining customer's happiness even after the sales

WHAT ARE THE ESTABLISHINH PRODUCTS AND SERVICES

what are the Stages in new product development includes:

is one of the key factors that most of the customers look at in a brand. It is considered as a major determinant of consumer buying decision.

what are the internal Factors in pricing

what are the external Factors in pricing

- an approach or strategy in pricing that utilizes production costs as its basis for determining the price to products.

- this is an approach to pricing in which standard markup is added to the product cost.

- this is an approach to pricing in which companies set the price to break-even on the cost of making and marketing products or to reach the target profit.

Many companies set the pricing of the products based on product's perceived value. This pricing approach utilizes the perception of the consumers on the value of the product instead of the seller's cost in determining the price. The process of this pricing approach in identifying the price is entirely opposite of how cost-based pricing approach large number of market share, the company should set the price low for new products.

- Many companies develop product lines instead of single products. In this strategy, the company should decide on the price steps to set between the products in a line. The price step should be considered the cost differences between the products in the line, customer evaluations of their different features, and the price of the competitors.

- This strategy works by offering to sell optional or accessory product along with the main product.

what are the product-mix pricing strategies

. Middlemen provide information on the market to the manufacturer. Since the middlemen are present in the market, they are a good source of information such as the changes in the demographics, psychographic, media habits, preferences of customers and the trends in the Competition.

. Middlemen maintain price stability in the market. Sometimes middlemen maintain the old price of the product even though the manufacturer has increased the price of the product. This is due to the stiff competition among middlemen. To do this, the middlemen keep the overhead cost IOW.

. Middlemen design promotion for products they carry in their territory. Thus, they create sales promotional activities to build and keep healthy relationship with their customers.

. Middlemen fund the operations of the manufacturer through advance payment for goods and services that can be used as working capital.

. Middlemen match the needs of buyers and sellers. Some sellers have no idea where to reach potential buyer of their product and same with the buyers; they do not know where to reach potential seller of the products they need

what are the appreciating functions of distribution channel?

refers to the activities involved in selling goods or services directly to final consumers for their personal, business use.

: is a type of retailer that gives a small amount of service or no service to the shopper at all. On their own, shoppers locate, compare and select products that they need without the assistance of a retailer personnel. The store usually carries convenience excellent and nationally

: is a type of retailer that gives a limited number of services to shoppers. The goods that can be found in this store are common shopping goods that customers need information.

: is a type of retailer that gives a full range of services to shoppers. The store carries more specialty goods and slower-moving products. Retailers can be classified regarding: Lanath and broadth of the product

- These are stores that offer narrow product lines with deep assortment within that line. These stores are successful because of the heavy use of market segmentation, market targeting, and product specialization.

Often the most complex type of - retailer, these stores offer a wide range of products such as clothing lines, household products, and home appliance and furniture.

- Normally, the store offers a long range of food and beverage products. Today, many supermarkets offer diversified products from home, fashion to electrical commodities.

. The stores are usually placed in - residential areas offering a limited range of goods at premium prices due to the added value of convenience.

- Twice bigger that the supermarket, This offer a wide assortment of food and nonfood items that are routinely purchased by customers. Other services are being offered in the store such as dry-cleaning, shoe repairing, bill paying and food counters.

-Offers online shopping experience via the Internet. The products are delivered as customers made orders online. b b. The relative prices

what are length and breatdth of the product assortments?

- The stores offer a variety of products at discounted prices. Most stores accept lower margins and selling higher volume.

- The stores offer high-quality goods at low pricas Tunical storos under thic the likes of independent off-price retailers, factory outlets, and warehouse clubs.

what are the relative prices?

These are retail outlets that manage and sell products under one brand and usually have standardized practice and methods in operating the business. The typical forms of the retailing method of chain stores are a voluntary chain and retail cooperative.

- In this type of format, the franchisee is granted the right to merchandise products or services based on a marketing plan that utilizes brand name, logo and promotional materiais owned by the tranchisor.

- These are corporations characterized by combining some retailing lines and forming under the central ownership and sharing some distribution and management function.

what are the The retail organizational format or control of the outlet??

what are the wholesalers channel functions?

what are the SCM?

what are the 3 levels of SCM?

- Defining the supply chain networks (identify the suppliers, means of transportation, location, destination, facilities, warehouse)

- Planning and scheduling of supply chain. The primanı aim of this lovel is to meet the actual domand

- Executing the plans.

is a huge and dynamic. It does not stop with the planning of the product and producing it, making it affordable for the consumers, and placing it on the market that is accessible to prospective buyers.

is the last variable in the marketing mix. ______ is all about communicating the products to the consumer. It helps the company to establish and maintain a strong and harmonious relationship with their customers.

- any paid form of communication on goods, services, idea, individuals, or institutions through the use of media with the intent of the advertisers

- a short term tactic designed to attract and invite customers to try and purchase the product.

- a management function designed to create and maintain the strong and harmonious relationship between the organization and its publics.

- a face-to-face presentation to customers with the intention of making sales and building relationships.

a direct communication to prospective and specific consumers using mail, telephone, fax, email and other non-personal tools to gain immediate response.

what are the basic marketing tools?

what are the promotional mix?

- Companies may use sales force and trade promotion in pushing the product through the different channels. For example, the manufacturer will push the product by promoting it to the wholesaler The wholesaler will nuch the product to the retailer. Moreover, the retailer will push the product to the consumers.

- Marketers using this strategy heavily rely on the advertising and consumer promotion to create consumer demand. The success of this strategy will let the consumers demand the products to the retailers

what is the 2 basic strategies in promoting brands?

what are the Advertising expenses

what are the purpose of advertising?

what are the Key Players in the Advertising Process

- airing, placement, reproduction

- audience profile, reach or circulation, ratings about readership, listenership and viewership

printing, quality and broadcast quality

what are the 3 consideration in advertising strategy

what are the Advertising techniques?

what are the promotional tools?

what are the thing marketers must consider in developing a sales promotion program

what are the building public relations?

what are the functions of PR?

what are the PR tools?

is the most common tool in the world of marketing. It is considered and effective tool for directing preferences and buying behavior. Moreover, because it has personal interaction, it allows companies through their salespersons to develop meaningful relationships with customers.

- Through listening, salespersons will discover customer's problem and issues.

- Salespersons need to learn how to adjust marketing offers to match the needs of the individual customer.

-salespersons should be good in negotiating terms of sales.

- Salespersons must establish a lasting personal relationship with major decision makers.

what are sales person must be?

For consumers direct marketing provides:

what are the different forms of direct marketing?

For sellers, direct marketing provides:

In this stage, the marketers must find out the things that would satisfy the needs and wants of the customers. Marketers must also get information on the market and the marketplace. keting strategy.

In this stage, target marketing and segmentation are needed, Companies should make selection of the right segments of the market for their products.

In this stage, the companies will develop their marketing plan and programs. It is essential to design the marketing mix strategy carefully-product, price, distribution, and promotion.

The focus of this stage is on building the customer relationships. Companies should be able to build and manage lasting relationships with customers. This is where the concept of CRM falls, which was discussed in the earlier lessons.

Lastly, capturing value from customers using attaining the customer loyalty and retention. It is important to get the loyalty of the customer by a continuous buying of the brand.

is defined as a systematic process involving assessing marketing opportunities and capabilities, determining marketing objectives, agreeing target market and brand positioning strategies, seeking competitive advantage, creating marketing programs, allocating resources and developing a plan for implementation and control. (Dibb & Simkin, 2008)

y once said that "A goal without a plan is just a wish". However, a plan without a clear goal just doesn't make sense. This is why the first step of the marketing planning strategy is setting the organizational mission followed by having a clear concept of corporate objectives. These two will serve as the market plan's marks of success. PHASE 2 cu

in SWOT refer to the edge of an organization in the market. It can be a flagship product, a unique service, or resources, anything that is internal in nature and has a positive influence on the organization or its plans,