FIRST QUIZ

100問 • 1年前

Shekinah Bismonte

通報

問題一覧

refer to any products that are purchase by customers for their consumption.

. Consumer products

refer to any products that are purchased by individuals or institutions for the purpose of implementing the business.

Industrial products

- these are products or services that consumers buy regularly or usually. The price of this products is usually low and/or affordable. For example, candies, detergent soap, toothpaste...

1. Convenience products

these are products or services that - consumers buy infrequently. For example, dress, laptop, cellphones...

2. Shopping products

- these products that have unique attributes and brands recognition for which consumers are ready to exert special effort. For example, a limited edition watch

3. Specialty products

- these are products or services that consumers are either not aware of the brand existence or have awareness of the brand however not usually consider buying it. For example, funeral services and insurance policies.

4. Unsought products

WHAT ARE THE TYPES OF CONSUMER PRODUCT?

1. convenience product 2. Shopping product 3. specialty products 4. unsought product

- these are new materials or manufactured materials and parts. Examples - cotton, paper, oil, iron, tires

1. Materials and parts

- these are products that help the companies in operation and production, installation and accessory equipment. Example, generators, manufacturing plant, lift trucks, computers .

2. Capital Items

- these include operating s Tres, repair and maintenance. Example, coal, paint, computer repair. sue to the product companies

3. Supplies and services

. . To add value to the product, companies enhance the design and style of the product. In this way, brands will be more distinct and look special in the eyes of the buyers.

Design and Style

what are the industrial products cluster

1.material and parts 2. capital items 3. supplies and services 4. design and styles 5. quality 6. features

-It refers to the name, term, sign, symbols, design, or combination of these, which serve as identification of the products, services, or institutions that separate them from their competitors.

Branding

- It pertains to the process of designing and producing container or wrapper for products. The fundamental role of the package is to secure the product's condition. However, in this highly competitive market, packaging has become an essential tool in marketing.

Packaging

- It serves as the identification or ID card of the brand because it tells many things about the product's name, origin, symbol, content, dimension, and usage, brand logos can help brands to achieve positioning and add personality to the product.

Labeling

- As part of the customer's overall brand experience, support service is essential in building healthy relationship with customers. Many marketers today believe that marketing does not stop by making sales. It is important to ensure ultimate customer's experience by maintaining customer's happiness even after the sales

Product support service

WHAT ARE THE ESTABLISHINH PRODUCTS AND SERVICES

a. branding b. packaging c. labeling d. product support service

what are the Stages in new product development includes:

1. Idea Generation Stage - 2. Idea Screening Stage 3. Concept Development and Testing Stage 4. Marketing Strategy and Development Stage 5. Business Analysis Stage 6. Product Development Stage 7. Test Marketing Stage 8. Commercialization

is one of the key factors that most of the customers look at in a brand. It is considered as a major determinant of consumer buying decision.

Price

what are the internal Factors in pricing

1. Marketing objectives 2. Marketing Mix Strategy 3. Costs (production cost, operational costs, supply costs) 4. Organization

what are the external Factors in pricing

1. Nature of the market and demand 2. Competition 3. Other environmental factors (economy, government, social, cultural)

- an approach or strategy in pricing that utilizes production costs as its basis for determining the price to products.

1. Cost-Based Pricing

- this is an approach to pricing in which standard markup is added to the product cost.

a. Cost-plus pricing

- this is an approach to pricing in which companies set the price to break-even on the cost of making and marketing products or to reach the target profit.

b. Break-even pricing

Many companies set the pricing of the products based on product's perceived value. This pricing approach utilizes the perception of the consumers on the value of the product instead of the seller's cost in determining the price. The process of this pricing approach in identifying the price is entirely opposite of how cost-based pricing approach large number of market share, the company should set the price low for new products.

value based pricing.

- Many companies develop product lines instead of single products. In this strategy, the company should decide on the price steps to set between the products in a line. The price step should be considered the cost differences between the products in the line, customer evaluations of their different features, and the price of the competitors.

a. Product Line Pricing

- This strategy works by offering to sell optional or accessory product along with the main product.

b. Optional-Product Pricing

what are the product-mix pricing strategies

1. product line pricing 2. optional product pricing

. Middlemen provide information on the market to the manufacturer. Since the middlemen are present in the market, they are a good source of information such as the changes in the demographics, psychographic, media habits, preferences of customers and the trends in the Competition.

Provides Information

. Middlemen maintain price stability in the market. Sometimes middlemen maintain the old price of the product even though the manufacturer has increased the price of the product. This is due to the stiff competition among middlemen. To do this, the middlemen keep the overhead cost IOW.

Maintain Price Stability

. Middlemen design promotion for products they carry in their territory. Thus, they create sales promotional activities to build and keep healthy relationship with their customers.

Boosts Promotion

. Middlemen fund the operations of the manufacturer through advance payment for goods and services that can be used as working capital.

Finances Manufacturer's Operation

. Middlemen match the needs of buyers and sellers. Some sellers have no idea where to reach potential buyer of their product and same with the buyers; they do not know where to reach potential seller of the products they need

✓ Matches Buyers and Sellers

what are the appreciating functions of distribution channel?

1.provides information 2. maintain price stability 3. boosts promotion 4. finaces manufacturer's operation 5. matches buyes and sellers

refers to the activities involved in selling goods or services directly to final consumers for their personal, business use.

Retailing

: is a type of retailer that gives a small amount of service or no service to the shopper at all. On their own, shoppers locate, compare and select products that they need without the assistance of a retailer personnel. The store usually carries convenience excellent and nationally

1ST LEVEL Self-Service Retailer

: is a type of retailer that gives a limited number of services to shoppers. The goods that can be found in this store are common shopping goods that customers need information.

2ND LEVEL Limited-Service Retailer

: is a type of retailer that gives a full range of services to shoppers. The store carries more specialty goods and slower-moving products. Retailers can be classified regarding: Lanath and broadth of the product

3RD LEVEL Full-Service Retailer

- These are stores that offer narrow product lines with deep assortment within that line. These stores are successful because of the heavy use of market segmentation, market targeting, and product specialization.

1. Specialty Store

Often the most complex type of - retailer, these stores offer a wide range of products such as clothing lines, household products, and home appliance and furniture.

2. Department Stores

- Normally, the store offers a long range of food and beverage products. Today, many supermarkets offer diversified products from home, fashion to electrical commodities.

3. Supermarkets

. The stores are usually placed in - residential areas offering a limited range of goods at premium prices due to the added value of convenience.

4. Convenience Store

- Twice bigger that the supermarket, This offer a wide assortment of food and nonfood items that are routinely purchased by customers. Other services are being offered in the store such as dry-cleaning, shoe repairing, bill paying and food counters.

5. Superstores

-Offers online shopping experience via the Internet. The products are delivered as customers made orders online. b b. The relative prices

6. E-tailer

what are length and breatdth of the product assortments?

1. specialty stores 2. department stores 3. supermarkets 4. convenience store 5.superstores 6. E-tailer

- The stores offer a variety of products at discounted prices. Most stores accept lower margins and selling higher volume.

1. Discount Store

- The stores offer high-quality goods at low pricas Tunical storos under thic the likes of independent off-price retailers, factory outlets, and warehouse clubs.

2. Off-price retailers

what are the relative prices?

1. discount stores 2.off-price retailers

These are retail outlets that manage and sell products under one brand and usually have standardized practice and methods in operating the business. The typical forms of the retailing method of chain stores are a voluntary chain and retail cooperative.

1. Chain stores or retail chain -

- In this type of format, the franchisee is granted the right to merchandise products or services based on a marketing plan that utilizes brand name, logo and promotional materiais owned by the tranchisor.

Franchise

- These are corporations characterized by combining some retailing lines and forming under the central ownership and sharing some distribution and management function.

3. Merchandizing Conglomerates

what are the The retail organizational format or control of the outlet??

1. chain stores and retail chain 2. franchise 3. merchandising conglomerates

what are the wholesalers channel functions?

1. Selling and promotion 2. Buying and assortment building 3. Bulk-breaking 4. Warehousing 5. Transportation 6. Financing 7. Risk-bearing 8. Market information 9. Management services and advice {

what are the SCM?

supplier-manufacturer-distrubutor-retailer-shopper

what are the 3 levels of SCM?

1. strategical level 2. tactical level 3. operational level

- Defining the supply chain networks (identify the suppliers, means of transportation, location, destination, facilities, warehouse)

1. Strategic level

- Planning and scheduling of supply chain. The primanı aim of this lovel is to meet the actual domand

2. Tactical level

- Executing the plans.

3. Operational level

is a huge and dynamic. It does not stop with the planning of the product and producing it, making it affordable for the consumers, and placing it on the market that is accessible to prospective buyers.

Marketing

is the last variable in the marketing mix. ______ is all about communicating the products to the consumer. It helps the company to establish and maintain a strong and harmonious relationship with their customers.

Promotion

- any paid form of communication on goods, services, idea, individuals, or institutions through the use of media with the intent of the advertisers

Advertising

- a short term tactic designed to attract and invite customers to try and purchase the product.

2. Sales promotion

- a management function designed to create and maintain the strong and harmonious relationship between the organization and its publics.

3. Públic relations

- a face-to-face presentation to customers with the intention of making sales and building relationships.

4. Personal Selling

a direct communication to prospective and specific consumers using mail, telephone, fax, email and other non-personal tools to gain immediate response.

5. Direct selling

what are the basic marketing tools?

1. advertising 2. sales promotion 3. public relations 4. personal selling 5. direct selling

what are the promotional mix?

1. advertising 2. selling 3. direct marketig 4. sales promotion 5. public relations

- Companies may use sales force and trade promotion in pushing the product through the different channels. For example, the manufacturer will push the product by promoting it to the wholesaler The wholesaler will nuch the product to the retailer. Moreover, the retailer will push the product to the consumers.

1. Push Strategy

- Marketers using this strategy heavily rely on the advertising and consumer promotion to create consumer demand. The success of this strategy will let the consumers demand the products to the retailers

2. Pull Strategy

what is the 2 basic strategies in promoting brands?

1. push strategy 2. pull strategy

what are the Advertising expenses

1. Advertising agency fee (creative concept) 2. Production expenses (product endorsers, model, talents, director, camera operators, set design, props) 3. Media Cost (Radio and TV airtime and print space)

what are the purpose of advertising?

1. To inform 2. To persuade 3. To compare 4. To remind

what are the Key Players in the Advertising Process

1. Consumers 2. The Advertiser 3. The Advertising Agency 4. Advertising Suppliers 5. Media

- airing, placement, reproduction

1. Media cost

- audience profile, reach or circulation, ratings about readership, listenership and viewership

2. Media values

printing, quality and broadcast quality

media quality

what are the 3 consideration in advertising strategy

1. media cost 2. media values 3. media quality

what are the Advertising techniques?

1. Spokesperson technique 2. Testimonial technique 3. Product comparison techniques 4. Slice of life technique 5. Customer interview technique

what are the promotional tools?

1. Sample (product sampling, product trial, free taste) 2. Coupon (certificate that provides discount or gift item) 3. Cash refund or rebate 4. Price pack or cent-off 5. Premium 6. Discounts 7. Point-of Purchase 8. Contest, sweepstakes, and games

what are the thing marketers must consider in developing a sales promotion program

1. The size of the incentive 2. The condition of the participants 3. The promotion and distribution of the program 4. The duration of the promotion 5. The evaluation of the program

what are the building public relations?

1. Building community bond while at the same time supporting consumer bond for the brand. 2. Create PR message that promotes a positive selling environment. 3. Reach segments over and above the core media targets. PR 4. Drum up support for the launching of a new advertising campaign.

what are the functions of PR?

1. Media relations or press agentry 2. Brand publicity 3. Public Affairs 4. Lobbying 5. Investor Relations 6. Development Other functions may include: 1. Community Relations 2. Employee Relations

what are the PR tools?

1. News 2. Press conference or press briefing 4. Written materials 5. Audiovisual material 6. Corporate Identity materials

is the most common tool in the world of marketing. It is considered and effective tool for directing preferences and buying behavior. Moreover, because it has personal interaction, it allows companies through their salespersons to develop meaningful relationships with customers.

Personal selling

- Through listening, salespersons will discover customer's problem and issues.

Sensitive

- Salespersons need to learn how to adjust marketing offers to match the needs of the individual customer.

Flexible

-salespersons should be good in negotiating terms of sales.

Negotiator

- Salespersons must establish a lasting personal relationship with major decision makers.

Congenial

what are sales person must be?

1. sensitive 2. flexible 3. negotiatior 4. congenial

For consumers direct marketing provides:

1. Convenience 2. Comfort 3. Wide access to product 4. Privacy 5. Knowledge

what are the different forms of direct marketing?

1. Telephone marketing 2. Direct-mail marketing 3. Catalog Marketing 4. Online marketing 5. Direct-response television marketing

For sellers, direct marketing provides:

1. Opportunity to develop and maintain relationship 2. Cost-effective solution for increasing sales 3. Flexibility in approaching customers

In this stage, the marketers must find out the things that would satisfy the needs and wants of the customers. Marketers must also get information on the market and the marketplace. keting strategy.

Step 1 Understand the marketplace and customer needs and wants.

In this stage, target marketing and segmentation are needed, Companies should make selection of the right segments of the market for their products.

STEP 2. Design a customer-driven marketing strategy.

In this stage, the companies will develop their marketing plan and programs. It is essential to design the marketing mix strategy carefully-product, price, distribution, and promotion.

STEP 3. Construct an integrated marketing program that delivers superior value.

The focus of this stage is on building the customer relationships. Companies should be able to build and manage lasting relationships with customers. This is where the concept of CRM falls, which was discussed in the earlier lessons.

STEP 4. Build profitable relationship and create customer value.

Lastly, capturing value from customers using attaining the customer loyalty and retention. It is important to get the loyalty of the customer by a continuous buying of the brand.

STEP 5. Capture value from customers to profits and customer equity.

is defined as a systematic process involving assessing marketing opportunities and capabilities, determining marketing objectives, agreeing target market and brand positioning strategies, seeking competitive advantage, creating marketing programs, allocating resources and developing a plan for implementation and control. (Dibb & Simkin, 2008)

Marketing Planning

y once said that "A goal without a plan is just a wish". However, a plan without a clear goal just doesn't make sense. This is why the first step of the marketing planning strategy is setting the organizational mission followed by having a clear concept of corporate objectives. These two will serve as the market plan's marks of success. PHASE 2 cu

Antoine de Saint-Exupery

100

in SWOT refer to the edge of an organization in the market. It can be a flagship product, a unique service, or resources, anything that is internal in nature and has a positive influence on the organization or its plans,

Strengths

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問題一覧

refer to any products that are purchase by customers for their consumption.

. Consumer products

refer to any products that are purchased by individuals or institutions for the purpose of implementing the business.

Industrial products

- these are products or services that consumers buy regularly or usually. The price of this products is usually low and/or affordable. For example, candies, detergent soap, toothpaste...

1. Convenience products

these are products or services that - consumers buy infrequently. For example, dress, laptop, cellphones...

2. Shopping products

- these products that have unique attributes and brands recognition for which consumers are ready to exert special effort. For example, a limited edition watch

3. Specialty products

4. Unsought products

WHAT ARE THE TYPES OF CONSUMER PRODUCT?

1. convenience product 2. Shopping product 3. specialty products 4. unsought product

- these are new materials or manufactured materials and parts. Examples - cotton, paper, oil, iron, tires

1. Materials and parts

- these are products that help the companies in operation and production, installation and accessory equipment. Example, generators, manufacturing plant, lift trucks, computers .

2. Capital Items

- these include operating s Tres, repair and maintenance. Example, coal, paint, computer repair. sue to the product companies

3. Supplies and services

. . To add value to the product, companies enhance the design and style of the product. In this way, brands will be more distinct and look special in the eyes of the buyers.

Design and Style

what are the industrial products cluster

1.material and parts 2. capital items 3. supplies and services 4. design and styles 5. quality 6. features

-It refers to the name, term, sign, symbols, design, or combination of these, which serve as identification of the products, services, or institutions that separate them from their competitors.

Branding

Packaging

Labeling

Product support service

WHAT ARE THE ESTABLISHINH PRODUCTS AND SERVICES

a. branding b. packaging c. labeling d. product support service

what are the Stages in new product development includes:

is one of the key factors that most of the customers look at in a brand. It is considered as a major determinant of consumer buying decision.

Price

what are the internal Factors in pricing

1. Marketing objectives 2. Marketing Mix Strategy 3. Costs (production cost, operational costs, supply costs) 4. Organization

what are the external Factors in pricing

1. Nature of the market and demand 2. Competition 3. Other environmental factors (economy, government, social, cultural)

- an approach or strategy in pricing that utilizes production costs as its basis for determining the price to products.

1. Cost-Based Pricing

- this is an approach to pricing in which standard markup is added to the product cost.

a. Cost-plus pricing

- this is an approach to pricing in which companies set the price to break-even on the cost of making and marketing products or to reach the target profit.

b. Break-even pricing

value based pricing.

a. Product Line Pricing

- This strategy works by offering to sell optional or accessory product along with the main product.

b. Optional-Product Pricing

what are the product-mix pricing strategies

1. product line pricing 2. optional product pricing

Provides Information

Maintain Price Stability

. Middlemen design promotion for products they carry in their territory. Thus, they create sales promotional activities to build and keep healthy relationship with their customers.

Boosts Promotion

. Middlemen fund the operations of the manufacturer through advance payment for goods and services that can be used as working capital.

Finances Manufacturer's Operation

✓ Matches Buyers and Sellers

what are the appreciating functions of distribution channel?

1.provides information 2. maintain price stability 3. boosts promotion 4. finaces manufacturer's operation 5. matches buyes and sellers

refers to the activities involved in selling goods or services directly to final consumers for their personal, business use.

Retailing

1ST LEVEL Self-Service Retailer

: is a type of retailer that gives a limited number of services to shoppers. The goods that can be found in this store are common shopping goods that customers need information.

2ND LEVEL Limited-Service Retailer

3RD LEVEL Full-Service Retailer

1. Specialty Store

Often the most complex type of - retailer, these stores offer a wide range of products such as clothing lines, household products, and home appliance and furniture.

2. Department Stores

- Normally, the store offers a long range of food and beverage products. Today, many supermarkets offer diversified products from home, fashion to electrical commodities.

3. Supermarkets

. The stores are usually placed in - residential areas offering a limited range of goods at premium prices due to the added value of convenience.

4. Convenience Store

5. Superstores

-Offers online shopping experience via the Internet. The products are delivered as customers made orders online. b b. The relative prices

6. E-tailer

what are length and breatdth of the product assortments?

1. specialty stores 2. department stores 3. supermarkets 4. convenience store 5.superstores 6. E-tailer

- The stores offer a variety of products at discounted prices. Most stores accept lower margins and selling higher volume.

1. Discount Store

- The stores offer high-quality goods at low pricas Tunical storos under thic the likes of independent off-price retailers, factory outlets, and warehouse clubs.

2. Off-price retailers

what are the relative prices?

1. discount stores 2.off-price retailers

1. Chain stores or retail chain -

Franchise

- These are corporations characterized by combining some retailing lines and forming under the central ownership and sharing some distribution and management function.

3. Merchandizing Conglomerates

what are the The retail organizational format or control of the outlet??

1. chain stores and retail chain 2. franchise 3. merchandising conglomerates

what are the wholesalers channel functions?

1. Selling and promotion 2. Buying and assortment building 3. Bulk-breaking 4. Warehousing 5. Transportation 6. Financing 7. Risk-bearing 8. Market information 9. Management services and advice {

what are the SCM?

supplier-manufacturer-distrubutor-retailer-shopper

what are the 3 levels of SCM?

1. strategical level 2. tactical level 3. operational level

- Defining the supply chain networks (identify the suppliers, means of transportation, location, destination, facilities, warehouse)

1. Strategic level

- Planning and scheduling of supply chain. The primanı aim of this lovel is to meet the actual domand

2. Tactical level

- Executing the plans.

3. Operational level

Marketing

Promotion

- any paid form of communication on goods, services, idea, individuals, or institutions through the use of media with the intent of the advertisers

Advertising

- a short term tactic designed to attract and invite customers to try and purchase the product.

2. Sales promotion

- a management function designed to create and maintain the strong and harmonious relationship between the organization and its publics.

3. Públic relations

- a face-to-face presentation to customers with the intention of making sales and building relationships.

4. Personal Selling

a direct communication to prospective and specific consumers using mail, telephone, fax, email and other non-personal tools to gain immediate response.

5. Direct selling

what are the basic marketing tools?

1. advertising 2. sales promotion 3. public relations 4. personal selling 5. direct selling

what are the promotional mix?

1. advertising 2. selling 3. direct marketig 4. sales promotion 5. public relations

1. Push Strategy

2. Pull Strategy

what is the 2 basic strategies in promoting brands?

1. push strategy 2. pull strategy

what are the Advertising expenses

what are the purpose of advertising?

1. To inform 2. To persuade 3. To compare 4. To remind

what are the Key Players in the Advertising Process

1. Consumers 2. The Advertiser 3. The Advertising Agency 4. Advertising Suppliers 5. Media

- airing, placement, reproduction

1. Media cost

- audience profile, reach or circulation, ratings about readership, listenership and viewership

2. Media values

printing, quality and broadcast quality

media quality

what are the 3 consideration in advertising strategy

1. media cost 2. media values 3. media quality

what are the Advertising techniques?

1. Spokesperson technique 2. Testimonial technique 3. Product comparison techniques 4. Slice of life technique 5. Customer interview technique

what are the promotional tools?

what are the thing marketers must consider in developing a sales promotion program

1. The size of the incentive 2. The condition of the participants 3. The promotion and distribution of the program 4. The duration of the promotion 5. The evaluation of the program

what are the building public relations?

what are the functions of PR?

1. Media relations or press agentry 2. Brand publicity 3. Public Affairs 4. Lobbying 5. Investor Relations 6. Development Other functions may include: 1. Community Relations 2. Employee Relations

what are the PR tools?

1. News 2. Press conference or press briefing 4. Written materials 5. Audiovisual material 6. Corporate Identity materials

Personal selling

- Through listening, salespersons will discover customer's problem and issues.

Sensitive

- Salespersons need to learn how to adjust marketing offers to match the needs of the individual customer.

Flexible

-salespersons should be good in negotiating terms of sales.

Negotiator

- Salespersons must establish a lasting personal relationship with major decision makers.

Congenial

what are sales person must be?

1. sensitive 2. flexible 3. negotiatior 4. congenial

For consumers direct marketing provides:

1. Convenience 2. Comfort 3. Wide access to product 4. Privacy 5. Knowledge

what are the different forms of direct marketing?

1. Telephone marketing 2. Direct-mail marketing 3. Catalog Marketing 4. Online marketing 5. Direct-response television marketing

For sellers, direct marketing provides:

1. Opportunity to develop and maintain relationship 2. Cost-effective solution for increasing sales 3. Flexibility in approaching customers

In this stage, the marketers must find out the things that would satisfy the needs and wants of the customers. Marketers must also get information on the market and the marketplace. keting strategy.

Step 1 Understand the marketplace and customer needs and wants.

In this stage, target marketing and segmentation are needed, Companies should make selection of the right segments of the market for their products.

STEP 2. Design a customer-driven marketing strategy.

In this stage, the companies will develop their marketing plan and programs. It is essential to design the marketing mix strategy carefully-product, price, distribution, and promotion.

STEP 3. Construct an integrated marketing program that delivers superior value.

STEP 4. Build profitable relationship and create customer value.

Lastly, capturing value from customers using attaining the customer loyalty and retention. It is important to get the loyalty of the customer by a continuous buying of the brand.

STEP 5. Capture value from customers to profits and customer equity.

Marketing Planning

Antoine de Saint-Exupery

100

Strengths