記憶度
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問題一覧
1
sum of knowledge rules beliefs and attitudes that are shared by a particular group of people or society?
culture
2
exporter needs to understand that will motivate their intermediaries abroad if there is a need maintain effective expert distributor communication.
motivation
3
are entitled to compensation for the damage they suffered when a contract is determined.
agents
4
refers to the duties and obligations of both exporter and importer when dealing and international.
terms of trade
5
an arrangement where a firm agrees to sell the products to another the rider through a sales network already built up by the courier rider is often the smaller of the two parties
piggyback exporting
6
represent an exporter directly in the market agency role is to pass on or generate for exporter who will then visit the customer prospect
agents
7
is where the salesperson role is to make it as easy and efficient as possible for the consumer to do business with you being market-oriented requires companies to have close relationship with their customers in order to discover what their needs are
transaction selling
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firm that gains by operating in more than one country in areas of marketing
global firm
9
must be supplied with a statement of commission due to the agent has the right to ask to see an instruct from the principal bk.
agency
10
buys the goods from the exporter and make their money from their markup this is the difference between the prices and which they are buy and sell
distributors
11
they have specialized knowledge of the company's product familiar with the company's marketing strategy and are able to give feedback on customers and markets directly easily controlled and evaluated since he is a company employee
sales representative advantage
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are set up by organizations such as department store chains to buy goods from suppliers outside their home country.
local buying offices
13
locally recruited representatives have his advantage that they know the local culture can speak local language if required and may have previous experience in the industry
local sales subsidiary
14
insurers accounts receives selling efforts coverage in an efficient and effective manner components are internet industrial distributor independent representative team selling marketing & trade shows
channel strategy
15
use referral approach by asking each prospect or customer for the name of another prospect use community contacts such as relatives and friends for the name of potential prospects
external sources
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is the planned selling approach for each of the define customers or customer groups
selling strategy
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is usually based on the following industry customer size customer behavior geography and application
segmentation
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nearly all firms evaluate their distributors most in annual raises. comparisons against past performance is often used to approach
evaluation
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when firms sell to international markets with little or no presence in the markets
indirect exporting
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compared with selling in the home market selling in foreign markets entails a number of additional account and cause that increases prices selling at low prices in the market may however lead to charges of jumping and government may put an additional tariffs on the goods to raise the price
pricing
21
the manufacturer may want to protect himself from possibility of non-payment by foreign buyer which will then guarantee payment to the uk manufacturer
confirming house
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are entitled to commission on transaction completed
agents
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regulatory systems also have a direct bearing on selling in international market
agency law in european union
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ability to mobilize resources to the solutions offer contribute to the customer strategic process
enterprise selling
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a sales process based in the ability to understand the intrinsic value that needs of the customer and provide appropriate solutions
consultative selling
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relationship selling requires the existence of a relationship between the customer and the vendor
from a relationship perspective
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introduced in the uk in 1984 and amended in 1998 to protect individual personal information business must comply with law and follows set practices for information handling
data protection act
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requires a combination of skills knowledge and proof intellectual conceptualized by nfl as higher key of knowledge including cognitive procedural knowledge
sales force
29
evolution towards relationship selling through addition of some new activities such as building relationship will be customers operations manager ng team interaction with customer has already been noted
from a sales activity perspective
30
intra transactional selling approach the added value a salesperson can bring is limited to communicating the existence of the product and demonstrating its features
from a value-added perspective
31
examine company records directories and membership lists and other documents to obtain names of prospects
internal sources
32
the process of getting the number of qualified employees and seek to the place the right employees in the right job and right time so that organization can meet its objectives
manpower planning
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serve as a consultant by giving special advice to the customer ensure proper billing procedures and policies interpret the firm's policies and procedures to the client
customer service activities
34
use personal observation to look and listen for evidence of good prospects
personal contact
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prior to the job description and independent of the job specification the starting point of recruitment is
job analysis
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make comparison close by comparing the product future with those of a competitor
clarification close
37
handling complaints address any customer complaints expeditiously after the order has be signed
customer satisfaction activities
38
used by various contacts including friends call center existing customers intermediaries to arrange the sales and interview with the prospect
interview approach
39
important not least because back of the costs associated with hiring you salespeople the cost of employing the wrong people and effect of mistakes and future business prosperity
recruitment
40
given so that individual's privacy can be respective
data protection
41
understand the dmu and request the contact person at the prospect firm facilitate a meeting with other members of the DMU
planning the next activity
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assess the decision-making unit inquire about the people and their role environment in their purchasing decision
purchase information
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for legal reasons companies will have standard terms and conditions of sales
terms and conditions of sale
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continue to see customer referrals by asking the customer for new sales leads develop account penetration through contact with other employees within the company to sell the products
customer referral activities
45
determine the sales objectives and intended outcome of the meeting plan the subject areas that need to be addressed during the meeting
planning activities
46
gather intelligence about this prospect business before the appointment
information sources
47
the sales manager needs to manage the account particularly in terms of information in customer contact flows
concomitant with individual activities
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do a situation analysis identify potential problem areas the prospect might have assess their needs and how to satisfy them
problem/need information
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refers to the role and duties that are attached to a particular position in the organization
job description
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use of a group of techniques to assess an individual's attitudes and behavior of the friends attrition and circumstance
psychometric testing
51
provide proof and guarantees about the product and service performance
provide proof
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make the product in demonstration for the prospect
visual display techniques
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develop tailored formal proposal organize to visit of contact
tailored proposal
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consumer credit activities of 1974 revised 2006 for suppliers to state the real cause of credit to customers by stating the annual percentage rate on credit agreements in order to discourage and fair of misleading price claims
credit and consumer protection
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is entered into an indefinite period each party has the right to terminate it on notice
agency contract
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primarily the lack of control over sales abroad as sales volume in entirely dependent on the currency of the
export houses
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establish credibility by presenting an overview of the company experience product and references use company brochures to provide the prospect with the communication about the company and the product.
give information to obtain credibility
58
what is the most use in trade description
honesty
59
taylor the sales presentation specifically for the prospects
sales presentation types
60
there are limits to the time that representative operating from the home market can spend abroad if foreign language are required it may be difficult to recruit representatives who have the necessary language ability they cannot be in the foreign market all the time
disadvantages of sales representative
61
the grouping of accounts into segment with the purpose of making strategic selling approaches each of these segments
account targeting strategy
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marketing management provide basic guidance by the battle is one on account by account basis
from marketing strategy to customer account management