記憶度
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問題一覧
1
refers to the role and duties that are attached to a particular position in the organization
job description
2
do a situation analysis identify potential problem areas the prospect might have assess their needs and how to satisfy them
problem/need information
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understand the dmu and request the contact person at the prospect firm facilitate a meeting with other members of the DMU
planning the next activity
4
represent an exporter directly in the market agency role is to pass on or generate for exporter who will then visit the customer prospect
agents
5
a sales process based in the ability to understand the intrinsic value that needs of the customer and provide appropriate solutions
consultative selling
6
sum of knowledge rules beliefs and attitudes that are shared by a particular group of people or society?
culture
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prior to the job description and independent of the job specification the starting point of recruitment is
job analysis
8
are entitled to compensation for the damage they suffered when a contract is determined.
agents
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intra transactional selling approach the added value a salesperson can bring is limited to communicating the existence of the product and demonstrating its features
from a value-added perspective
10
provide proof and guarantees about the product and service performance
provide proof
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the grouping of accounts into segment with the purpose of making strategic selling approaches each of these segments
account targeting strategy
12
nearly all firms evaluate their distributors most in annual raises. comparisons against past performance is often used to approach
evaluation
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gather intelligence about this prospect business before the appointment
information sources
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they have specialized knowledge of the company's product familiar with the company's marketing strategy and are able to give feedback on customers and markets directly easily controlled and evaluated since he is a company employee
sales representative advantage
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is usually based on the following industry customer size customer behavior geography and application
segmentation
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determine the sales objectives and intended outcome of the meeting plan the subject areas that need to be addressed during the meeting
planning activities
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exporter needs to understand that will motivate their intermediaries abroad if there is a need maintain effective expert distributor communication.
motivation
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important not least because back of the costs associated with hiring you salespeople the cost of employing the wrong people and effect of mistakes and future business prosperity
recruitment
19
used by various contacts including friends call center existing customers intermediaries to arrange the sales and interview with the prospect
interview approach
20
compared with selling in the home market selling in foreign markets entails a number of additional account and cause that increases prices selling at low prices in the market may however lead to charges of jumping and government may put an additional tariffs on the goods to raise the price
pricing
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use referral approach by asking each prospect or customer for the name of another prospect use community contacts such as relatives and friends for the name of potential prospects
external sources
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relationship selling requires the existence of a relationship between the customer and the vendor
from a relationship perspective
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introduced in the uk in 1984 and amended in 1998 to protect individual personal information business must comply with law and follows set practices for information handling
data protection act
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examine company records directories and membership lists and other documents to obtain names of prospects
internal sources
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handling complaints address any customer complaints expeditiously after the order has be signed
customer satisfaction activities
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for legal reasons companies will have standard terms and conditions of sales
terms and conditions of sale
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establish credibility by presenting an overview of the company experience product and references use company brochures to provide the prospect with the communication about the company and the product.
give information to obtain credibility
28
the process of getting the number of qualified employees and seek to the place the right employees in the right job and right time so that organization can meet its objectives
manpower planning
29
there are limits to the time that representative operating from the home market can spend abroad if foreign language are required it may be difficult to recruit representatives who have the necessary language ability they cannot be in the foreign market all the time
disadvantages of sales representative
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consumer credit activities of 1974 revised 2006 for suppliers to state the real cause of credit to customers by stating the annual percentage rate on credit agreements in order to discourage and fair of misleading price claims
credit and consumer protection
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the manufacturer may want to protect himself from possibility of non-payment by foreign buyer which will then guarantee payment to the uk manufacturer
confirming house
32
locally recruited representatives have his advantage that they know the local culture can speak local language if required and may have previous experience in the industry
local sales subsidiary
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make the product in demonstration for the prospect
visual display techniques
34
ability to mobilize resources to the solutions offer contribute to the customer strategic process
enterprise selling
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continue to see customer referrals by asking the customer for new sales leads develop account penetration through contact with other employees within the company to sell the products
customer referral activities
36
regulatory systems also have a direct bearing on selling in international market
agency law in european union
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primarily the lack of control over sales abroad as sales volume in entirely dependent on the currency of the
export houses
38
are entitled to commission on transaction completed
agents
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firm that gains by operating in more than one country in areas of marketing
global firm
40
insurers accounts receives selling efforts coverage in an efficient and effective manner components are internet industrial distributor independent representative team selling marketing & trade shows
channel strategy
41
use of a group of techniques to assess an individual's attitudes and behavior of the friends attrition and circumstance
psychometric testing
42
when firms sell to international markets with little or no presence in the markets
indirect exporting
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make comparison close by comparing the product future with those of a competitor
clarification close
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taylor the sales presentation specifically for the prospects
sales presentation types
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buys the goods from the exporter and make their money from their markup this is the difference between the prices and which they are buy and sell
distributors
46
is where the salesperson role is to make it as easy and efficient as possible for the consumer to do business with you being market-oriented requires companies to have close relationship with their customers in order to discover what their needs are
transaction selling
47
develop tailored formal proposal organize to visit of contact
tailored proposal
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requires a combination of skills knowledge and proof intellectual conceptualized by nfl as higher key of knowledge including cognitive procedural knowledge
sales force
49
refers to the duties and obligations of both exporter and importer when dealing and international.
terms of trade
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given so that individual's privacy can be respective
data protection
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an arrangement where a firm agrees to sell the products to another the rider through a sales network already built up by the courier rider is often the smaller of the two parties
piggyback exporting
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is the planned selling approach for each of the define customers or customer groups
selling strategy
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what is the most use in trade description
honesty
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marketing management provide basic guidance by the battle is one on account by account basis
from marketing strategy to customer account management
55
is entered into an indefinite period each party has the right to terminate it on notice
agency contract
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use personal observation to look and listen for evidence of good prospects
personal contact
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must be supplied with a statement of commission due to the agent has the right to ask to see an instruct from the principal bk.
agency
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the sales manager needs to manage the account particularly in terms of information in customer contact flows
concomitant with individual activities
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are set up by organizations such as department store chains to buy goods from suppliers outside their home country.
local buying offices
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assess the decision-making unit inquire about the people and their role environment in their purchasing decision
purchase information
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serve as a consultant by giving special advice to the customer ensure proper billing procedures and policies interpret the firm's policies and procedures to the client
customer service activities
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evolution towards relationship selling through addition of some new activities such as building relationship will be customers operations manager ng team interaction with customer has already been noted
from a sales activity perspective