5. The goal of marketing is to draw the consumers' attention to the company's products and create a relationship with only new customers.

6. Digital marketing refers to any marketing channels that existed before the advent of the internet.

7. Problem-solving skills are the ability to identify problems, brainstorm and analyze answers, and implement the best solutions.

8. The pre-approach is the first personal interaction a salesperson has with a prospective customer in the selling process.

9. Interpersonal skills enable an individual to develop highly effective teams that are built upon consensus, effective meetings, social style understanding and relationships.

10. Root cause analysis can be performed with a collection of principles, techniques, and methodologies that can all be leveraged to identify the root causes of an event or trend.

11._________of adverse events and see problems as potential opportunities, becoming highly resilient, resourceful, and solution-oriented even within highly uncertain, resource- constrained environments.

12. As an entrepreneur, you will need to learn to deal with making mistakes and failing. They are inevitable and a part of your growth. As an entrepreneur, when we learn from our mistakes we consider it as________ ?

13._________is a type of leadership that focuses on common shared values, beliefs, ethics, and attitudes.

14. _________means that the other receives informative help and instructions on how someone is currently performing and what someone can do about it to improve their performance.

15. ________is the method of discovering and agreeing to terms and purchasing goods, services, or other works from an external source, often with the use of a tendering or competitive bidding process.

16. _______The definition is about transforming the world by solving big problems like bringing about social change or creating an innovative product that challenges the status quo of how we live our lives on a daily basis

17. An entrepreneur's ability to remain________ allows them to continuously seek new opportunities. Rather than settling for what they think they know, entrepreneurs ask challenging questions and explore different avenues.

18. ________on helping communities or the environment through their products and services. They are not driven by profits but rather by helping the world around them

19. _________is someone who loves to use their skills and imagination not only to make something new, but to inspire others to do the same.

20. ________is looking ahead and building a business their children or other family members can take over when the time is right. If this is you, you want security for the present and for the future

21. The most common capital markets are the_______ bond market

22. When a company publicly sells new stocks or bonds for the first time, such as in an initial public offering (IPO), it does so in the primary capital market. This market is sometimes called the_____.

23. A business owner might look at different fundraising methods to service different capital needs. Typically, there are______ forms of fundraising.

24.________ is the money generated from normal business operations, calculated as the average sales price times the number of units sold

25. Profit is explained better in terms of cost price and selling price. Cost price is the actual price of the product or commodity and selling price is the amount at which the product is sold. Which of the following is considered as profit?

26. A group of _______whose job is to sell their company's products or services, especially by visiting or phoning customers and possible customers: build/control/manage a sales force

27. ________is the ability of people in an organization to understand customers' situations, perceptions, and expectations.

28. ________are a set of activities, training and best practices which a company follows for performing sales activities

29. The idea behind the creation of sales territories is to match the sales opportunities with the selling effort. Which of the following may represent sales territories________ ?

30. According to sales analysis techniques for business, ________finds the causes behind KPIs and sales trends to determine how to make improvements.

32. Before a salesperson shows a customer a product, he or she must carefully prepare for the interaction with the customer. This preparation, which includes gathering information about a potential customer, learning about the product(s), and preparing to meet the customer, is called the_______?

34. For an in-person sale, especially of a high-dollar item, the salesperson should always_______ to ensure that the customer is satisfied with the purchase and not experiencing any problems

36. _______strategy focuses on enhancing existing customer relationships to build customer loyalty and long-term engagement

37. _______ incorporates business activities such as product development, market research, product development, customer support, etc., and it uses different channels to reach the target audience and create an interest in a company's products.

38. According to seven Marketing mix,______ is what happens behind the scenes as you create your product or service. From the employees who are doing the hands-on work, to the employees who sit in offices answering emails, it's all part of your business.

39. Which of the following is/are the components of Micro Environment________?

40. Social Media Marketing is the practice of using social media channels to sell or promote a brand, product or service. Which of the following is the advantages of social media marketing______ ?

41. According to the case study above, the aspects which ensure an enabling entrepreneurial ecosystem such as land and water and infrastructure seem mundane in the light of the other aspects such as access to funding and laws and regulations.

42. Based on the case study Silicon Valley is thriving despite the recession is an indicator of how the region has moved beyond the vicissitudes of the market and carved its own niche as a place where entrepreneurs can thrive.

43. The case study explains that entrepreneurs need not enabling and empowering of environments which ensures that their game changing ideas are translated into actionable pursuits but also ensure that these entrepreneurs have the necessary ecosystem in which they can thrive and prosper

44. Based on the case study, the blueprint for this ecosystem originated in the Silicon Valley of California in the United States wherein global behemoths such as Apple, Google, and Microsoft in addition to Facebook and thousands of other start-ups.

45. Bureaucracy should throw spanners in the works of the entrepreneurs through meaningless rules and regulations and instead, must slow down the decision-making process as well as implement single window clearances

46. Global brands like Infosys, Wipro, TCS, and other companies have an enabling and empowering entrepreneurial ecosystem which made them thrive and prosper.

47. Based on the case study, the reason why Bangalore became a hotspot for innovation and global corporations is that it offered a serene and salubrious environment (including the weather) in terms of readily available pool of talent.

48. The case study suggests that China that has emerged in recent years as an entrepreneurs' dream come true has followed the footsteps of Silicon Valley and has indeed, done better than it on many counts such as minimal governmental interference and maximum benefits which prove to be the right nourishment for businesses and entrepreneurs to thrive.

49. Based on the case study, the lesson for any country is that global capital is country blind and region blind and just as the early bird catches the worm, the regions and the countries that are at the forefront of the race to attract global capital would win in the end.

50. The reasons why Bangalore became a hotspot for innovation and global corporations include an unobtrusive government which unlike the Indian way of interfering in business did its best to keep out of the Indian IT industry and its growth, enabling laws and tax breaks that encouraged companies to reap the benefits, and most importantly, a thriving culture of innovation that was long the characteristic of the city before the IT industry made it its home.