involves necessary skills that let a person interact using different media platforms and get access to information around the globe. These should be learned because we are now living in the information age when the media have a significant role in our society towards disseminating information, connecting people, and acting as an agent of change in our society.

Communication is affected by media and information because of the advancement of technology and the availability of different communication services.

􏰀 These allow us to have access to fast and easy forms of communication through the use of different media platforms and social media sites like Facebook, Messenger, Instagram, and Twitter, among others. 􏰀 However, this form of communication may have a negative effect on people in terms of personal relationships that may be strained by the over-reliance on social media that are fertile grounds for fake news and hoaxes 􏰀 Therefore, we should always be mindful in taking advantage of the use of communication technology in appropriate ways. We must keep in mind the principle of “Think before you click”.

________ highlights the capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms.

________ is the communication or acquiring of data or facts that relate to the use of media information. This involves a careful and thoughtful way of gathering information legally, avoiding such pitfalls as violating intellectual property rights and plagiarism.

________ the skill of an individual to manipulate technology independently or with the assistance of others in using the technology in an efficient and suitable way

_________________ is encouraged especially in education. Teachers and students use reliable internet sources in acquiring information as well as in research.

Do not display or give away your personal information on your social media account. When you are using applications and websites, read first the “terms of use”. It’s wise to take a close look and read all the sections thoroughly.

When posting videos or pictures of other people on your social media account, do not forget to ask for the owner's approval and of the people who appeared in the video or picture.

When posting or sharing on social media, think first if the information you are going to post or share is accurate, helpful, informative, nice, and kind to others. Avoid posting or sharing inappropriate, uncomfortable, or rude insights on your account.

Keep an eye on your account; do not let others know your password. Update your password often to avoid your account from being hacked or used by a poser.

Share positive and uplifting posts to your friends. As much as possible, avoid negativity and hate in your account because what you post on social media becomes a reflection of yourself.

EIGHT ELEMENTS THAT CONSTITUTE THE CREATION OF A MESSAGE

widely known as the ability to read and write. The advent of modernity and the expansion of access to general education has enabled societies to produce literate populations.

Emphasize the idea that reading and writing skills should enable an individual to tackle the tasks that unfold in everyday life.

Improve one’s health and one’s income and one’s relationship with the world.

is most validly seen as a reportoire or skills and capacities. The most common definition is “The ability to access, analyse, and respond to a range of media”.

denotes the knowledge of where to find these forms of media. It should include the technical competence to navigate around technology and easily adjust to the technological advancements that happen every now and then.

Includes thinking reflectively and critically on what has been read, seen , or experienced.

Includes the ability to experience and explore the pleasure of the media text. And how these are realized through the language of the media.

The three letter codes preceded by a dot(.) simply know as the _____ , gives you a fairly good idea of who is publishing the internet site.

Educational Institution It may contain carefully processed and reviewed information though it may not represent the individual views of the academic personnel.

Mostly commercial entities , some of which are profit oriented

Non – profit organizations

Government organizations

Internet service providers

_____________ drawn from the Internet or otherwise , can be categorized the following. a. Popular Publications b. Scholarly Publications c. Trade Publications

Most of what rules in the print and non – print media are popular publications with the general public as its target audience. Included under this category are journalistic articles , features articles, manuals, flyers , fact sheets , and even blogs by netizens.

These are well researched articles found mostly in academic journals and publish for the specialists of a specific field.

These are also highly specialized materials meant for the players and specialists of a specific industry.

mean the set of skills, attitudes, and knowledge necessary to know when information is needed to help solve a problem or make a decision, and how to articulate that information need in searchable terms and language.

means the set of skills, attitudes, and knowledge necessary to understand and operate the basic functions of information and communications technologies, including devices and tools such as personal computers )PCs), and laptops.

Materials is produced and collected from print resources (books, newspapers and other periodicals, manuscripts, correspondence, memoranda, loose leaf materials, notes, brochures, etc)

Information materials that are stored in a electronic format on a hard drive, CD- ROM, remote server, or even the Cloud. These could be electronic books database ,websites, video and audio materials. These materials may be accessed with a computer and/or through the internet.

Materials collected using analog technology in video (television, video recordings), audio cassettes, reel to reel tapes, record and record albums.

This includes materials that have been photographed and their images developed in reduced size film strips and which are viewed using machines with magnifying lenses.in university libraries, these may include back issues of magazines, newspapers or historical materials