問題一覧
1
Marketing management in management orientation this is company plus customer plus the society
societal marketing concept
2
In 4U's of marketing which is has two or more target
new user
3
Buyers of the product
customer
4
It can provide a standard for judging marketing effectiveness
the Strategic 3s concept
5
It is the art of science of choosing target market and building profitable relationships with them" creating, delivering, and communicating superior customer value is key
Marketing Management
6
It is a combination of various product services in a business units that make up a business
business portfolio
7
marketing management in management orientation this is aggressive sales techniques salesperson at sales method
Selling Concept
8
The clientele of a place or organization are its customers our clients example : the salon had a mixed clientele
clientele
9
Marketing management in management orientation this is focusing on innovation and to the quality of a product
product concept
10
In marketing mix it is to satisfy the needs and wants of the target market
products
11
In 4U'S of marketing that can attract to retain and having a different version of the product
more usage
12
Too many purchasing
client
13
The short term to manage market
tactics
14
In core marketing concepts this are the determining dimensions among many choices they are motivating attribute
wants
15
is the results of entrepreneurial motivation
Entrepreneurial Behavior
16
A marketing mix this is to make the product conveniently available to the target market
place
17
What is core
means fundamental
18
In marketing management management orientation this is the internal capabilities like manpower machines money equipments
production concept
19
In core marketing concepts these are the basic reason or the minimum requirements consumers look for in a product or service they are called the qualifying or the "gatekeeper" dimension in a purchase
needs
20
This is the basic needs that you can't live without these things
Needs
21
and FEATURES ADVANTAGE and BENEFITS which are what this "features can do"
advantage
22
In marketing buyers only, but in economics it's the buyers and sellers
market
23
In promotion mix which is to effectively inform persuade and remind the target market
advertising
24
It is marketers must deal with different demand states ranging from no demand to too much demand
Demand Management
25
In promotion makes which is to offer a positive image of the company and the brand
public relations
26
It is Philip Kotler social definition in marketing
creating and exchanging products and value with others
27
It is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities
strategic planning
28
Who is the founder of national bookstore
Socorro Ramos
29
Takers of the products
consumer
30
They're willing to pay for that
demand
31
Goals of marketing which has free sample of a product to the customers
trial
32
In promotion mix which is to get customer to buy
selling
33
They are willing to pay
demand
34
Example here the product of gluta before gluta uses for dialysis but time goes by they found out gluta is also whitening our skin
new usage
35
Basic fundamental things that we need to follow
PRINCIPLE
36
You can live without these things
wants
37
Marketing management in management orientation this company plus customer
marketing concept
38
It is homogeneous group which has similar likes and common interest
target market
39
Who is the father of modern marketing
Philip kotler
40
In core marketing concepts these are values or intangible associated with a product or service they are actually part of "wants"
expectation
41
In 4U's of marketing do you have new classification to persuade customer
extended user
42
This part of goals of marketing which the marketers to an awareness to caught the attention of customer
Awareness
43
In FEATURES ADVANTAGE and BENEFITS which are advantage that meet explicit needs and wants of the customer they are the favorable results
benefits
44
it is the marketers select customer that can be server and profitably
Customer Management
45
In promotion mix which is to convince customer to buy immediately example giving a promo or buy one take one
sales promotion
46
in FEATURES ADVANTAGE and BENEFITS which are simply product attributes offered by a company they are proof of a benefits advertising agency call this "reasons"
features
47
A marketing mix this is to make the product affordable to the target market
price
48
It is also part of pinoy marketing Understanding the needs and wants of customer
marketing
49
It is the long term to manage market
strategy
50
Whose person that aiming marketing is to know and understand the customer well that the product or service fits him and sell itself
Peter Ducker
51
Which pinoy marketing that managing profitable customer relationships and attracting new customers
marketing