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PRINCIPLE OF MARKETING
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  • 問題数 50 • 9/19/2024

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    問題一覧

  • 1

    Basic fundamental things that we need to follow

    PRINCIPLE

  • 2

    Who is the father of modern marketing

    Philip kotler

  • 3

    Which pinoy marketing that managing profitable customer relationships and attracting new customers

    marketing

  • 4

    It is also part of pinoy marketing Understanding the needs and wants of customer

    marketing

  • 5

    Whose person that aiming marketing is to know and understand the customer well that the product or service fits him and sell itself

    Peter Ducker

  • 6

    It is Philip Kotler social definition in marketing

    creating and exchanging products and value with others

  • 7

    Who is the founder of national bookstore

    Socorro Ramos

  • 8

    This is the basic needs that you can't live without these things

    Needs

  • 9

    You can live without these things

    wants

  • 10

    They're willing to pay for that

    demand

  • 11

    It is the art of science of choosing target market and building profitable relationships with them" creating, delivering, and communicating superior customer value is key

    Marketing Management

  • 12

    it is the marketers select customer that can be server and profitably

    Customer Management

  • 13

    It is marketers must deal with different demand states ranging from no demand to too much demand

    Demand Management

  • 14

    In marketing buyers only, but in economics it's the buyers and sellers

    market

  • 15

    It is homogeneous group which has similar likes and common interest

    target market

  • 16

    Buyers of the product

    customer

  • 17

    Takers of the products

    consumer

  • 18

    Too many purchasing

    client

  • 19

    The clientele of a place or organization are its customers our clients example : the salon had a mixed clientele

    clientele

  • 20

    They are willing to pay

    demand

  • 21

    It can provide a standard for judging marketing effectiveness

    the Strategic 3s concept

  • 22

    It is the long term to manage market

    strategy

  • 23

    The short term to manage market

    tactics

  • 24

    In 4U's of marketing which is has two or more target

    new user

  • 25

    In 4U's of marketing do you have new classification to persuade customer

    extended user

  • 26

    In 4U'S of marketing that can attract to retain and having a different version of the product

    more usage

  • 27

    Example here the product of gluta before gluta uses for dialysis but time goes by they found out gluta is also whitening our skin

    new usage

  • 28

    What is core

    means fundamental

  • 29

    In core marketing concepts these are the basic reason or the minimum requirements consumers look for in a product or service they are called the qualifying or the "gatekeeper" dimension in a purchase

    needs

  • 30

    In core marketing concepts this are the determining dimensions among many choices they are motivating attribute

    wants

  • 31

    In core marketing concepts these are values or intangible associated with a product or service they are actually part of "wants"

    expectation

  • 32

    in FEATURES ADVANTAGE and BENEFITS which are simply product attributes offered by a company they are proof of a benefits advertising agency call this "reasons"

    features

  • 33

    and FEATURES ADVANTAGE and BENEFITS which are what this "features can do"

    advantage

  • 34

    In FEATURES ADVANTAGE and BENEFITS which are advantage that meet explicit needs and wants of the customer they are the favorable results

    benefits

  • 35

    This part of goals of marketing which the marketers to an awareness to caught the attention of customer

    Awareness

  • 36

    Goals of marketing which has free sample of a product to the customers

    trial

  • 37

    In marketing management management orientation this is the internal capabilities like manpower machines money equipments

    production concept

  • 38

    Marketing management in management orientation this is focusing on innovation and to the quality of a product

    product concept

  • 39

    marketing management in management orientation this is aggressive sales techniques salesperson at sales method

    Selling Concept

  • 40

    Marketing management in management orientation this company plus customer

    marketing concept

  • 41

    Marketing management in management orientation this is company plus customer plus the society

    societal marketing concept

  • 42

    In promotion mix which is to effectively inform persuade and remind the target market

    advertising

  • 43

    In promotion makes which is to offer a positive image of the company and the brand

    public relations

  • 44

    In promotion mix which is to convince customer to buy immediately example giving a promo or buy one take one

    sales promotion

  • 45

    In promotion mix which is to get customer to buy

    selling

  • 46

    It is a combination of various product services in a business units that make up a business

    business portfolio

  • 47

    It is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities

    strategic planning

  • 48

    In marketing mix it is to satisfy the needs and wants of the target market

    products

  • 49

    A marketing mix this is to make the product affordable to the target market

    price

  • 50

    A marketing mix this is to make the product conveniently available to the target market

    place

  • 51

    is the results of entrepreneurial motivation

    Entrepreneurial Behavior