問題一覧
1
Basic fundamental things that we need to follow
PRINCIPLE
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Who is the father of modern marketing
Philip kotler
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Which pinoy marketing that managing profitable customer relationships and attracting new customers
marketing
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It is also part of pinoy marketing Understanding the needs and wants of customer
marketing
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Whose person that aiming marketing is to know and understand the customer well that the product or service fits him and sell itself
Peter Ducker
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It is Philip Kotler social definition in marketing
creating and exchanging products and value with others
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Who is the founder of national bookstore
Socorro Ramos
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This is the basic needs that you can't live without these things
Needs
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You can live without these things
wants
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They're willing to pay for that
demand
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It is the art of science of choosing target market and building profitable relationships with them" creating, delivering, and communicating superior customer value is key
Marketing Management
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it is the marketers select customer that can be server and profitably
Customer Management
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It is marketers must deal with different demand states ranging from no demand to too much demand
Demand Management
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In marketing buyers only, but in economics it's the buyers and sellers
market
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It is homogeneous group which has similar likes and common interest
target market
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Buyers of the product
customer
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Takers of the products
consumer
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Too many purchasing
client
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The clientele of a place or organization are its customers our clients example : the salon had a mixed clientele
clientele
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They are willing to pay
demand
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It can provide a standard for judging marketing effectiveness
the Strategic 3s concept
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It is the long term to manage market
strategy
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The short term to manage market
tactics
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In 4U's of marketing which is has two or more target
new user
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In 4U's of marketing do you have new classification to persuade customer
extended user
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In 4U'S of marketing that can attract to retain and having a different version of the product
more usage
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Example here the product of gluta before gluta uses for dialysis but time goes by they found out gluta is also whitening our skin
new usage
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What is core
means fundamental
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In core marketing concepts these are the basic reason or the minimum requirements consumers look for in a product or service they are called the qualifying or the "gatekeeper" dimension in a purchase
needs
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In core marketing concepts this are the determining dimensions among many choices they are motivating attribute
wants
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In core marketing concepts these are values or intangible associated with a product or service they are actually part of "wants"
expectation
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in FEATURES ADVANTAGE and BENEFITS which are simply product attributes offered by a company they are proof of a benefits advertising agency call this "reasons"
features
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and FEATURES ADVANTAGE and BENEFITS which are what this "features can do"
advantage
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In FEATURES ADVANTAGE and BENEFITS which are advantage that meet explicit needs and wants of the customer they are the favorable results
benefits
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This part of goals of marketing which the marketers to an awareness to caught the attention of customer
Awareness
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Goals of marketing which has free sample of a product to the customers
trial
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In marketing management management orientation this is the internal capabilities like manpower machines money equipments
production concept
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Marketing management in management orientation this is focusing on innovation and to the quality of a product
product concept
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marketing management in management orientation this is aggressive sales techniques salesperson at sales method
Selling Concept
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Marketing management in management orientation this company plus customer
marketing concept
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Marketing management in management orientation this is company plus customer plus the society
societal marketing concept
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In promotion mix which is to effectively inform persuade and remind the target market
advertising
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In promotion makes which is to offer a positive image of the company and the brand
public relations
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In promotion mix which is to convince customer to buy immediately example giving a promo or buy one take one
sales promotion
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In promotion mix which is to get customer to buy
selling
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It is a combination of various product services in a business units that make up a business
business portfolio
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It is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities
strategic planning
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In marketing mix it is to satisfy the needs and wants of the target market
products
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A marketing mix this is to make the product affordable to the target market
price
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A marketing mix this is to make the product conveniently available to the target market
place
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is the results of entrepreneurial motivation
Entrepreneurial Behavior