問題一覧
1
4 variables in consumer goods test marketing
trials customers
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Product or service idea before it is introduced into the market
concept testing
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National market/ retailers wholesalers
simulated test marketing
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Land natural resources and unskilled labor
basic resources
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Success of a particular industry / suppy chains exchange of ideas and resources
related supporting industries
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4 determinants of porter's diamond model
firm strategy structure and rivalry
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5 steps in performing an effective concept testing
pick a product service concept or idea to test
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2 types of market tests
consumers goods test marketing
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Participants csn customize their own kioks
gardens show
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2 types of industrial goods test marketing
alpha testing
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7 market test process
set the objectives
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Can be defined geographical area or demographic/how the market wil react to the product launch
market test
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Refer to potential customers./people visit trade shows to find out more about the goods and services that are available in the market
leads
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5 benifits of attending a trade show
learn more about your sector
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Like soap or shampoos whre a new or free sample
controlled test marketing
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Refer to Home market demand/customers demographics/competitive
demand conditions
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Its all about keeping you existing client base getting them to keep coming back for more/clients face to face can lose out
customers loyalty
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Involve capital infrastructure and cutting edge technology
advances resources
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Exports/imports wnd investments
government
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Is the personality of a. Company or product/it is one of the most important aspects of a business
brand
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Testing it or watching a product demo
first repeat
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Acceptance of a product/ favorite brand
adoption
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Product during free testing/tasting in stores
trials customers
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5 objectives of a market test
understanding demand
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3 uses of a market test for business
pricing
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Education agriculture gadgets automotive and many more
trade show
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Is an economic model that aims or country's competitive
porter's diamond theory porter's national competitive advantage theory
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Is based on how organizations strategize and structure themselves/combination of economic social and political factors/ rivalry
firm strategy structure and rivalry
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Large halls such as conference/convention center or other indoor venue
trade fair
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Is usually excuted within the organization
alpha testing
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4 risks of attending a trade show
trade shows require at least a day and probably more of your time.
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A range of different products
standard test marketing
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How many times a customer l purchases the product at a given period of time
purchase frequency
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Presentation of an image and text describe the concept and ask the respodentd about their initial reaction
survey
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Can be used to assess if enterprise/staff competencies facilities applications technical infrastructure processes
gap analysis
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In the diamond model include the various resources that are available to a nation or organization.
factors conditions
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Refers to random Occurrences that might affect established positions in the market
chance
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Is executed outside organization/mobile gaming
beta testing
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Is an exhibition organized to provide companies in a specific industry the opportunity to showcase and demonstrate their latest product or service
trade show trade fair or exposition
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3 types of consumer goods test marketing
controlled test marketing