is how your brand looks, feels, speaks, and connects with the world.

ANATOMY OF A PRODUCT:

They offer extra value compared to the normal product offering, encouraging immediate purchase.

– What your brand stands for and why it exists.

is the overall mental image in the minds of the people

The route through which products move from the manufacturer to the consumer.

- bought for personal or household use, fulfilling current needs or wants without intent to resell or further process.

To offer a positive image of the company and the brand.

The promotions are typically time-bound, creating a sense of urgency.

Strategic efforts to target new markets with existing products,

Essential, frequently purchased items for daily use

:Lack of differentiation or customer appeal.

5 TYPES OF ADVERTISEMENTS

Addition of new items to an existing product line

component or element of marketing mix that is associated with informing, persuading and reminding the market about the product and offers

Products with unique attributes or brand appeal that drive strong consumer preference

– brand safeguard their reputation and prevent misuse by others

Products designed to deliver similar benefits at a lower price point,

WHY BRANDS MATTER?:

These promotions are used to boost product trials, increase purchase volume, and drive growth.

To get the customers to buy

physical and non-physical attributes that a targeted buyer seeks to acquire for their satisfaction exchange for a specific amount

Frequently purchased, widely available items that require minimal buying effort.

PRODUCT LIFE CYCLE

PRICING STRATEGIES:

Short-lived products consumed within three years, typically used once or a few times

– The tone and language you use to communicate.

Items for which consumers actively compare quality, price, and features before purchase.

ASSESS ASSOCIATED RISKS 3

TYPES OF CONSUMER GOODS:

products are strategically position near the target market any time and all the time.

Intangible offerings that fulfill specific needs without a physical product

Groups product with similar characteristics or uses aimed at a specific market segment

To convince customers to buy immediately.

Products are sold through a very limited number of outlets, typically to maintain a high-end, exclusive image.

– Your logo, colors, and design that people instantly recognize.

assist manufacturers with operations to distribute products to consumers

are short-term strategies used to increase immediate sales by providing additional value or incentives to customers.

focus on building and maintaining a positive image for a company and its products.

set based on the perceived value of the product

Long-lasting products with a lifespan of over three

is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.

:Inability to develop the product on time and within budget.

is available in as many outlets as possible to maximize exposure and reach.

Setting prices based on competitors’ prices for similar products in the market

Products are available in a limited number of outlets,

CLASSIFICATION OF PRODUCT:

Brand identity It’s the unique combination of:

Misalignment with business goals.

Products purchased for business purposes, often used in production or resold to industrial buyers

– brand help consumer distinguishes one product from another

These are those goods which the consumer does not know about or does not normally think of buying.

– brand communicates unique benefits to stand out from competitions

adding a fixed markup to the cost of

Involves direct interaction with the target audience to present and guide them toward making a purchase decision.

CATEGORIES OF CONSUMER GOODS: