Collecting insights from a specific group of people

A structured approach to conducting research

A question that influences the respondent's answer

Research that collects numerical data

Selecting participants who are easily accessible

Categorizing a population into groups and randomly selecting from each

They do not allow respondents to express themselves fully

Every individual in the population has an equal chance of selection

It measures attitudes or opinions on a spectrum

When the population has distinct subgroups

It identifies potential issues before full distribution

Protecting participant confidentiality and securing consent

Open-ended responses

A question that asks about two topics at once

Biased wording that leads respondents to an answer

"Don’t you agree that our product is the best?"

Making surveys long and complex

It allows respondents who are unsure to answer accurately

Using random sampling and neutral wording

Conducting a pilot test and refining themsurvey

False

False

True

False

True

True

False

True

False