endcoded messages are carried, that is, the means of sending information.

the process of creating shared meaning between the mass media and their audiences.

indirect feedback rather than direct.

learned behavior of members of a given social group.

machines and development that drive economic and cultural change.

ability to effectively and efficiently comprehend and use any form of mediated communication.

an expanding literate population encouraged technological innovation.

media literate enough to understand the influence of mass communication on the attitudes, behaviors, and values of others but not self aware or honest enough to see this influences on our lives.

who does encoding or send the message (message originates).

who receives the message (receiver).

person trying to understand (analyses, perceive) or interpret.

The increase in the ownership of media outlets by larger non media companies.

Response is also a message; is the reaction about the message.

The language is expressed, the choices of lighting, editing, special effects, music, camera angle, location on the page. and size and placement of headline.

60 minutes running time of program, producers were limited to 43 minutes while were non program time.

This are the aggregators allowing web users to create their own content. Assembled from the internet’s limitless supply of material.

The integration, for a fee, of specific branded products into media content.

The spread and connectedness of production, communication and technologies across the world that involves the economic and cultural activities.

Convergence in communication technologies means that different kinds of communication technologies are coming to each other.

Phenomenon involving the interconnection of information and communications, technologies, computer networks and media content.

It is essential that the people are able to read if they are able to be effectively informed by the mass media, (DEMOCRATIZATION).

Goverment can succed only to the extent that they are supposed by their people to support of the people can be won either by persuasions or coercion or both.

After public opinion is created on a certain issue, or even before it is created, a government that is responsive to the people’s needs would want to asses the public mood.

Role of the press as a check or goverment “fourst estate” function of the press has came under attack, especially from developing countries.

Mascommunication in highly developed countries like the United States and japan boosts the economy through the power of advertising.

Mass communication in developed countries also strengthen the social fabric of nation and influence it pattern. The mass media, contribute to the dissemination of information. and popularization of practices that all dad up to the cultural heritage of a nation.

The various stand that we are woven in to this social fabric inlude custome, fads, fashions, folk songs, pop tunes, folk arts, pop art, lingo, technology, norms, beliefs, personalities and even superstitions.

This task of building a common culture is an important role for mass communication, both in developed and developing countries.

Straight line communication found typically in mass communication, think television, radio, newspaper, etc.

Takes linear model and multiples it times two with a quick flip of the returned messages.

Each persoon in the communication act is both a speaker and a listener, and can be simultaneously and receiving messages.