purpose of your analysis

define a metric of success

identify and select data

regression

validate the model

describing or summarizing

forecasting

what should we do?

digital assistants and virtual services

ba is the art of assembling data

ba is the use of data

ba is the study of data through statistics and operations analysis

ba refers to broad use of various quantitative techniques

getting the right information to decision maker

bi process of collecting information

bi process of combining aspects

using machine learning/predictive algorithms 2-3yrs

analyzing interesting trends, 1yr

feature transformations using machine learning 2-3yrs

integrating external 2-3yrs

creating visualization