MICE is the acronym for

is one of the fastest-growing and lucrative areas of the tourism and hospitality industry.

Gathering people for common purpose such as business, social or religious purpose.

Reward event intended to showcase persons who meet or exceed sales or production goals.

Participatory meeting designed for discussion, fact-finding, problem-solving and consultation. –

It is used by an organization to exchange views, convey a message, open a debate or give publicity to some area of opinion or a specific -

Gathering of individuals in which the planning activities of the attendees is to attend educational sessions participate in meeting/discussion, socialize, or attend other organized events,

is the European term for convention.

Congress is the European term for

The display of products or promotional materials for purposes of public relations, sales and/or marketing –

It is an activity designed for suppliers of products, goods and/or service to demonstrate and promote to a certain market. -

It is the European term for exposition -

exhibition is the European term for

Larger in scale than an exhibition, it generally consists of a huge public display of the goods and services of particular industry. -

An occurrence, happening, and activity designed around various themes in order to create or enhance interest in a destination. – \

an exciting and profitable segment of the tourism and hospitality industry –

it is significant factor in bringing new ideas, knowledge or insights to a country, service provider as well as attendees. -

Components of the MICE Industry –

These are individuals or groups that plan meeting, convention and exhibitions-

Categories of Planners

planners who work exclusively for a corporation

planners who work exclusively for an association

planners who contract their services to both associations and corporations

Provide lodging, meeting rooms, food and beverage, as well as a number of other services for group attending meeting, conventions or exhibitions.

Refers to individuals and organizations that provide support for the meetings, conventions and exhibitions segment of the tourism and hospitality industry.-

- are persons who work for the company who are involved with the corporate exhibit program

- their main aim is to introduce their products, both new and old, to an interested audience.

served as places where primitive people gathered to discuss common interests

Each village or hamlet had its

As geographical areas grew, became the meeting places for people who wanted to trade goods or discuss common problems

Discussions of trade regulations, as well as selling of trading goods, were the main reasons for .

Manila, Philippines pioneered the international meeting industry in Southeast Asia by opening the in 1976 to host the International Monetary Fund/World Bank Meeting.

Manila has been known as the

grew and became convention centers.

they learned to adapt their services to different clients.

gave meeting planners a greater degree of flexibility and creativity that was never possible in the past.

were established in the 1970s to develop creative meeting programs.

generate a tremendous amount of revenue within the tourism and hospitality industry.

_________ from meetings, conventions, and exhibitions are so important to the economy that all levels of government have organized, advertised, and provided services to attract these groups.

An _______ is an organized body that promotes and enhances a common interest activity or purpose.

two main categories of Associations:

_______ - are nonprofit organizations that are designed to address the needs of for-profit business

_________ - are nonprofit organizations that are not business-oriented

three sections of professional associations:

______ – consists of the members with the same interests such as the Association of the Retired Person (AARP)

________ consists of scientific, engineering, and learned associations such as the Council of the Hotel, Restaurant, and Institutional Education (CHRIE).

________ – is concerned with religious, charitable, and public services such as the American Heart Association

________ is a public agency whose aim is to host meetings and exhibits in a venue.

A _______ is a specialized hospitality operation which aims to facilitate and support “small to medium size meetings of 20 to 50 people.”

_______ – work with meeting planners in arranging tours and activities for meeting attendees and their families who combine business with pleasure. They create tour packages for the spouse, guest, or children of the attendees.

________ this provide a venue in which individuals associated with a particular industry can bring their products and exhibit them together.

Key players in the trade show industry:

________– are trade or professional associations who use the trade show as an important part of their meetings or conventions to generate revenue

__________ – are responsible for all aspects of the trade show. They act as a liaison between the sponsor and the exhibitors.

_______ are individuals responsible for providing all the services needed to run the facilities for a trade show.

________ provide comfortable overnight accommodations for out-of-town guests for a meeting convention or trade show.

_______– the most important person in a hotel

A ________ is a non-profitable organization designed to solicit visitors and conventions to a community.

_______ a single individual or committee usually appointed by individuals or groups who sponsor meetings to coordinate the meetings

Pre-meeting Activities:

On-site Activities:

Post-meeting Activities

this provide the groundwork for the budget, the site selection, and the site facility.

The ________ provides the basis for the establishment of objectives.

it determines the success of a meeting or convention.

________ – may be developed by the MICE planner or by the exhibition manager

Developing the _______ is the last thing that the MICE planner will be responsible for in the pre-meeting activities.

After the conclusion of the event, the MICE planners should hold a _____