is a biologically relevant stimulus that naturally elicits a response without prior association or conditioning

is a stimulus that does not initially produce a specific response, but may draw attention

repeatedly pairing a product or brand with a positive stimulus, like a catchy jingle, attractive imagery, or a beloved celebrity, to create a positive emotional association with the product in the consumer's mind, so that they eventually feel good just seeing the brand, even without the original positive stimulus present

definition is the occurrence when a response for one stimulus occurs for something else

is the gradual weakening and eventual disappearance of a learned behavior when it is no longer reinforced

is a type of reinforcement schedule in psychology where a response is reinforced after an unpredictable number of responses

is a schedule of reinforcement where a response is reinforced only after a specified number of responses

can lead to several potential problems including: creating fear and anxiety, fostering resentment, encouraging avoidance behaviors, promoting aggression, damaging self-esteem, hindering positive behavior development, and increasing the risk of abuse

is a learned behavior or a procedure used in classical conditioning research that involves associating a neutral stimulus with a negative emotional response, such as fear or anxiety

psychological principle that states that behaviors are shaped by their consequences

a technique that increases a desired behavior by removing an unpleasant stimulus, while punishment is a technique that decreases an undesired behavior by either adding or removing a stimulus

is a type of reinforcement schedule that rewards a response after an unpredictable amount of time has passed

is a psychological concept that refers to the ability to differentiate between similar stimuli and respond differently to each

is a learning principle that states a behavior is more likely to be repeated if it is followed by a positive consequence (reinforcement), and less likely to be repeated if followed by a negative consequence (punishment

is when a neutral object, action, or person is connected to a specific response over time

is when a behavior that was previously thought to be extinct reappears after a period of time

is a behavior that does not come naturally, but must be learned by the individual by pairing a neutral stimulus with a potent stimulus

is a reinforcement schedule where a reward is given after a set amount of time has passed

change in a person's or animal's environment that reduces the likelihood of a behavior happening again

Name the individual associated with classical conditioning

development of the theory of "Operant Conditioning," which posits that behavior is shaped by its consequences, meaning actions followed by positive outcomes are more likely to be repeated, while those with negative outcomes are less likely to occur

means adding a desirable stimulus to increase the likelihood of a behavior occurring again, while "negative reinforcement" means removing an undesirable stimulus to achieve the same goal

is a behavioral psychology technique that rewards a desired behavior every time it occurs

is an automatic, involuntary reaction to an unconditioned stimulus that occurs without prior learning

the process where a previously reinforced behavior gradually decreases and eventually disappears when the reinforcement for that behavior is withheld, while "generalization" means responding to similar stimuli in the same way as the original conditioned stimulus, essentially applying a learned behavior to new

adding an aversive stimulus to decrease a behavior, while "negative punishment" means removing a desirable stimulus to decrease a behavior

is a type of reinforcement schedule in psychology where a response is reinforced after an unpredictable number of responses

is a learning process that involves associating a neutral stimulus with a conditioned stimulus

refers to the process of a behavior being learned

psychology refers to a pattern where a behavior is only reinforced (rewarded) sometimes, not every time it occurspsychology refers to a pattern where a behavior is only reinforced (rewarded) sometimes, not every time it occurs

Patients are gradually exposed to their phobias while learning relaxation techniques to replace fear with a sense of calm.

a type of learning where knowledge is acquired without immediate reinforcement or obvious demonstration, only becoming apparent when there is a motivation to use it