BST CH-11

GM PSP BPPP CTS, Gathering and Analysing Market Information, Market Planning, Product Designing and Development, Standardisation and Grading, Packaging and Labelling, Branding, Customer Support Services, Pricing of products, Promotion, Physical distribution., Transportation, Storage or Warehousing

PSP MS, Product concept, selling concept, Production Concept, Marketing Concept, Societal Marketing Concept

PPPP, Product, Price, Place, Promotion

BPL, Branding, Packaging, Labeling

MDPNP, Differential Pricing, Product Differentiation, Ease in Introduction of New Products, Helps in Advertising and Display Programmes

DRASS LV, Distinctive, Relatable, Adaptable (should be adaptable to packaging or labelling requirements, to different advertisting media and to different languages), Short And Simple, Staying Power, Legal Protection, Versatile ( able to adjust new products )

PPIC, Product Protection, Product Promotion, Indentification of product, Convenience

DISH, Product Differentiation, Innovational Opportunites, Self Service Outlets, Rising Standards of Health and safety

PIG ID, Help in Promotion of Products, Identification of product, Grading of product, Providing information required by Law, Describe the Product and Specify its Contents

PCM UGC, Pricing objectives, Product Cost, Marketing Methods Used, Utility And Demand, Government and legal Regulations, Competitiveness in Market

ID, Indirect, direct

WOIT, Warehousing, Order processing, Inventory Control, Transportation

PPAS, Personal selling, Public Relation, Advertising, Sales Promotion

NECC, Needs and wants, Exchange mechanism, Creating a market offering, Customer Value

PST, Primary Packaging, Secondary Packaging, Transportation Packaging

VFS, Variable Costs, Fixed costs, Semi Variable Costs

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IIP, Impersonal, identified sponsor, Paid form

Dp, Development of Relationship, Personal Form