問題一覧
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Basic Components of an Event Management Agreement or Contract
1. The parties 2. The offer 3. Consideration 4. Acceptance
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it shows the agreement between two or more parties regarding their mutual interests as specified in the agreement.
event management contract
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The names of the parties must be clearly identified. 1.
Parties
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it is the service or product given by one party to another. 3.
Offer
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clause defines what one party will provide the other upon the acceptance of an offer. 4.
Consideration
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When both parties accept an offer, they execute or sign the agreement confirming that they understand and agree to comply with the term and conditions of the agreement.
Acceptance
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Other Components of an Event Management Agreement or Contract
Billing Insurance Reputation Terms Hold Harmless Indemnification Force Majeure (Act of God) Arbitration Time of the Essence Cancellation Assignment The Complete Agreement BIRTH FAT CAT
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_______ it defines how and when the funds will be paid to the person making the offer.
Terms
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it usually defines under what circumstances either party may cancel, how notification must be provided and what penalties may be required in the event of cancellation.
Cancellation
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______ both parties agree on which circumstances deemed to be beyond their control, will allow an event to be canceled without penalty to either party.
Force Majeure (Act of God) –
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it is a common practice to include in event management agreements an ____ clause in place of a legal judgment when both parties fail to agree.
Arbitration
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______ because many events involve entertainers, the agreement must define how entertainers will be listed in advertising and in the program.
Billing
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it instructs both parties that the agreement is valid only if it is signed within a prescribed period of time. This clause is usually inserted to protect the person making the offer from loss of income due to late execution by the buyer.
Time of the Essence
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_______-Agreements should contain clauses indicating that the contract may not be assigned to other parties.
Assignment
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_______ Agreements usually detail the type and limits of insurance that must be in force by both parties, as well as a requirement that each party co-insure the other.
Insurance
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_________ – In the event of negligence by either party, the negligent party agrees to hold the other party harmless and to defend (indemnify) them. Against harm.
Hold Harmless Indemnification
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_______ some event managers include a specific clause that recognizes the importance of the purchaser’s reputation and states that the event manager will exert his or her best efforts to protect the purchaser’s reputation during the event.
Reputation
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it is the final clause which states that the agreement constitutes the full understanding of both parties.
The Complete Agreement –
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Other Agreements
Consulting agreement- Hotel contract- Employment agreement Exhibitors contract- Purchase order – Sponsorship agreement – Non-compete agreement- Vendor agreement CHEEPS NV
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______- an agreement in which one party, usually the event manager, agrees to give consulting services to another party.
Consulting agreement
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________ an agreement in which an employee agrees to particular terms of employment.
Employment agreement
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_________an agreement between the exhibitors and the sponsor of an exhibit to rent a booth at the exhibit.
Exhibitors contract
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________an agreement between the hotel and the organization holding an event to furnish rooms, function space, and food and beverage services for a particular event or several events.
Hotel contract
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_______ - an agreement in which an employee agrees not to engage in a contract in a particular industry for a certain period of time after the conclusion of employment.
Non-compete agreement
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_______ – an order to a seller to supply products or services.
Purchase order
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______ – an agreement between a sponsor and an event organizer in which the event organizer agrees to give marketing services to the sponsor for specific payment.
Sponsorship agreement
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________ an agreement between the seller and the event manager to supply particular services or products for an event.
8. Vendor agreement
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Risk Management Procedure
Avoid or diminish the risk – Transfer the risk Distribute the risk- Devise backups and alternatives
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________ – each circumstance should be assessed for possible risks. These risks should be determined and avoided.
1. Avoid or diminish the risk
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________review and check whether the risk is the responsibility of someone else (ex. A delegate slipping on a wet floor in the restroom). Suppliers in events are required to share in the liability for the event.
2. Transfer the risk-
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3. _________alternative plans should be ready to be put into place.
Devise backups and alternatives
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4. _______- obtaining various resources of revenue for an event including many sponsors can reduce the risk of failure to generate the needed revenue.
Distribute the risk
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Risk Control Measures:
Contingency plans – Administrative controls – Substitution plans – Isolation plans – Engineering controls – Elimination plans – CASIEE
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_______ – for example, removal of dangerous children’s equipment
1. Elimination plans
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________ – for example, replacing slippery tiles in the restroom with Non-slippery tiles
2. Substitution plans
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______ – for example, isolating dangerous or noisy equipment
3. Isolation plans
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_______ – for example, using fences to prevent access to busy roads
4. Engineering controls
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_______ – for example, using warning signs, trained staff, and well-developed procedures
5. Administrative controls
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_______ – for example, evacuation as contingency plan in case the risk cannot be completely avoided
6. Contingency plans
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Sources of Funding
Hoteliers Heritage agencies Business agencies Sponsorship agencies Voluntary agencies Local authority leisure department Local or national sports council Local or national arts council Local or national charities
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In addition, MICE organizers can produce income from various activities such as:
Bar Programs Entry fees Catering Souvenirs Donations Raffles Advertising Franchising Fundraising
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is a mutually beneficial business arrangement between the sponsor and sponsored in order to achieve the agreed objectives.
Sponsorship
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_______ is very difficult to find and requires a lot of effort to service it.
Commercial sponsorship
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Some Tips on Looking for Sponsorship
Check existing sponsors • Clearly define the type of market – • Consider changing the nature of your activity, event, or promotion Approach unlikely targets • Assess respective images – Access your sponsors through the Chamber of Commerce or the Rotary Club. Put in the marketing effort – • Do the necessary research • Use imagination and innovation – • Get media support
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1. __________ a new idea might convince a person to be a potential sponsor
1. Use imagination and innovation
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________ – be sure that the product and price are correct, and the quality of the event is widely known
2. Put in the marketing effort
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______ – specify the type of market – if the participants are rich, middle-aged, or young people
3. Clearly define the type of market
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________ adapt the event to suit the sponsor’s idea, desires, and requirements
4. Consider changing the nature of your activity, event, or promotion
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_______ sponsors must be compatible with the event and the participants
6. Assess respective images –
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7_________. approach somebody who has not sponsored an event before
Approach unlikely targets
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8. ________ do detailed research using the media and the local library
Do the necessary research
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________ Find out what active companies are already Sponsoring
9. Check existing sponsors
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_______ the support of the media is needed to attract sponsors
10. Get media support
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______ is a proposal to host an event. It is the most critical marketing tool in obtaining business.
bid
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The Bidding Process
• Preparation • Presentation • After the Presentation