問題一覧
1
The purpose of existence of the organization
mission
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How you visualize refers to futuristic purpose of the business
vision
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Refers to the importance to the organization which varies depending on leadership and style
values
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Define your organization's purpose its primary objectives
mission statements
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They are set in the present tense and explain why you exist as a business
mission statements
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Also define your organization's purpose but they focus on its goals and aspirations
vision statements
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Mission statements must be
short, clear, powerful
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This statements are designed to be uplifting an inspiring they are also timeless even if the organization changes its strategy it will stay the same
vision statements
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Diversifying related market new product existing market
related diversification
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Diversify and unrelated market new product new market
unrelated diversification
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Is a process of measuring the performance of a company services, products or processes against those of another business considered to be the best and the industry aka best in class
benchmarking
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Is a variant of the classic business tool SWOT analysis but it is directed more outside
TOWS analysis
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It allows you to analyze the internal environment and to plan your own changes through the analysis of changes in the external environment
TOWS analysis
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Is a process where a firm identifies its primary and support activities that add value to its final product and then analyze this activities to reduce cost or increase differentiation
value chain analysis
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Represents the internal activities of film engages in when transforming inputs into outputs
value chain
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Value chain analysis always starts with______ and ends with_______
suppliers, customers
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Is the process of determining new products position in the minds of consumers
product positioning
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It includes analyzing the market and competitors position defining the position of a new product among the existing ones and communicating particular brands product image
product positioning
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Is a document used to communicate with organization the organizations goes the action needed to achieve those goals and all of the other critical elements developed during the planning exercise
strategic plan
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An organizational management activity that is used to set priorities focus energy and resources strengthen operations ensure that employees and other stakeholders are working toward common goals established agreement around intended outcome of result and assess and adjust organizations direction and response to a changing environment
strategic planning
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Is simply an intentional and rational thought process that focuses on the analysis of critical factors and variables that will influence the long term success of a business a team or an individual
strategic thinking
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It requires research analytical thinking innovation problem solving skills communication and leadership skills and decisiveness
strategic thinking
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Give the four roles of planning
strategy formulating, learning, integration, communication
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It helps institution coordinate across diffusions create efficiencies and look to the future
integration
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The sum total of all activities and choices required for the execution of a strategic plan
strategy implementation
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Three questions to ask in strategy implementation
who, what, how
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A collection of tactics
program
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The individual action taken by the organization as an element of the effort to accomplish the plan
tactic
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Purpose of a program or a tactic
strategy action oriented
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Deals with when a company implements a strategy
timing tactic
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First company to manufacture and sell a new product or service
first mover
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May be able to imitate the technological advances of others keepers down by waiting until a new technological standard or market is established and take advantage of the first movers natural inclination to ignore market segments
late movers
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Deals with where a company implements strategy
market location tactic
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Usually takes place in an established competitors market location
offensive tactic
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Usually takes place in the firm's own current market possession as a defense against possible attack by a rival
defensive tactic
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Blocks avenues of the attacker for example offering a full line of products in every profitable market segments to close of any entry points
raise structural barriers
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When the defender increases the perceived threat of retaliation for an attack
increase expected retaliation
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This counter attack especially important in markets that are critical to the defending company
increase expected retaliation
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Is when the defender reduces the expectations of the attack or recording the future profits in the industry
lower the inducement for attack
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The defender can deliberately keep prices low and constantly invest in cost reducing measures
lower the inducement for attack
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With prices being loader is little profit incentive for a new entrant
lower the inducement for attack
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Planning this is the last real check a corporation has on the feasibility of its selected strategy
budget
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Detailed the various activities that must be carried out to complete a corporation's programs
procedures
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Exist for a divisional corporation/diversification if the return on investment is greater than what the return would be if each division where an independent business
synergy
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Usually involves the financial benefits that companies get from combining their operations
synergy
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Changes in corporate strategy lead to changes in organizational structure
structure follows strategy
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Flat structure
simple structure
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Flexible and dynamic
simple structure
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Entrepreneur is replaced by a team of managers
functional structure
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Management of diverse product lines in numerous industries
divisional structure
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Decentralized decision making
divisional structure
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Generates two lines of authority combining the functional and product departments of the organization
matrix
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Network
beyond SBU's
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Describes how organizations grow develop and decline
organizational life cycle
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The radical redesign of business processes to achieve major gains and cost service or time
reengineering
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Effective program to implement a turnaround strategy
reengineering
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Analytical method for achieving near perfect result on a product line
six sigma
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Emphasis is on reducing product variance in order to boost quality and efficiency
six sigma
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Includes the removal of unnecessary steps in any process and fixing those that remain
lean six sigma
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The study of individual task in an attempt to make them more relevant to the company and to the employees
job design
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Logical sequence to job analysis
job design
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Combining task to give a worker more of the same type of duties to perform
job enlargement
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Adding new task to an existing job
job enlargement
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Moving workers through several jobs to increase variety
job rotation
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Using task characteristics to improve employee motivation
job characteristics
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Altering the jobs by giving the worker more autonomy and control over activities
job enrichment
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Giving more responsibilities for their work learn new skills
job enrichment
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A highly developed international company with a deep involvement throughout the world plus a worldwide perspective in its management and decision making
multinational corporation
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Enables the company to introduce and manage a similar line of products around the world
product group structure
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Enables the corporation to centralize decision making along product lines and to reduce cost
product group structure
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Allows the company to tailor products to regional differences and to achieve regional coordination
geographic area structure
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The process through which the strategists know the extent to which a strategy is able to achieve its objectives
strategy evaluation
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Is the process by which a company expands its own capacity
organic growth
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In this strategy a business utilizes all of its resources without the need to borrow to expand its operation and grow the company
organic growth
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It occurs when two separate entities combined forces to create a new joint organization
merger
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Growth by merger or acquisition
inorganic growth
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The first to the takeover of one entity by another
acquisition
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Happen when two or more business work together to create a win-win situation
strategy alliances
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Refers to a strategy of acquiring a company in the same business line or the same level of supply chain
horizontal integration
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It refers to the merger of two concerns at approximately the same level of the production supply chain hierarchy
horizontal integration
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They may belong to different industries but come together to improve the economies of scale and increase merges
horizontal integration
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Is a strategy where a firm acquires business operations within the same production vertical
vertical integration
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It combines backward integration and forward integration
vertical integration
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Refers to a strategy of acquiring a company who is at the same level of supply chain usually the lower level
vertical integration
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When a business add or expand its existing product lines or market
related diversification
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When a business adds new or unrelated product lines or market
unrelated diversification
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Is a practice done by organizations to gain a better financial position by lowering or reducing the cause of any of its business operation
retrenchment strategy
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Is a form of retrenchment strategy where a company realizes that it has made wrong decisions earlier
turnaround strategies
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Refers to the act of partially or entirely selling organizational assets to generate fund urgently
divestment
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Is a closure strategy where business sell their asset in order to wind up their business operation
liquidation
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Many business expert consider it unpleasant strategy because you terminate the business operations permanently
liquidation