問題一覧
1
-This is either a group of people or an individual who has asked for your service in managing their event. 2.
Client
2
- If you are part of it, then you are responsible for attaining the expectations of your client. You will be tasked to manage the overall aspects of the event (or some aspects depending on the needs of the client). 3
Event Management Team/Planner
3
. -These refer to the people who are invited to attend that event. 4.
Guests
4
- These are the people who are assigned by the client to be the ones to talk to for the event itself in case he or she has assigned one,
Event Committee
5
- From the word itself, this refers to the person who will pay the bill.
Financer
6
They are the event manager's contacts or partners in delivering quality event execution. 7.
Suppliers
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This may refer to the other people or group of people who are external to the host and the event manager who has/have the personal, financial, political, or social interest in that event.
Other entities
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TASK OF AN EVENT MANAGER
Information gathering concept development concept presentation event planning activity coordination event evaluation
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Dealing with the Event Objectives
specific measurable attainable realistic time-bound
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-To avoid misinterpretation, the objectives of the event must be clear, concrete, and well-defined.
Specific
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The success of the event will be measured based on what transpired or what happened.
Measurable
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. Do not set an objective that is not feasible to be attained. This means that whatever you want to be achieved in this event should be possible to be achieved so that stakeholders will be motivated on it.
Attainable
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-it is something that can be met by all means with the present situation and the kind of event to be held.
Realistic
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there should be a specific time as to when the objectives should be attained.
Time-bound
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Characteristics of an Event
It is a one-of-a-kind experience it is generally pricey to stage It is distinct It is labor-intensive It brings people together It requires careful attention in planning It has a purpose its concept is perishable
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- For the participants, an event should be meaningful, enjoyable, and unforgettable as they consider it as a once-in-a-lifetime experience.
It is a one-of-a-kind experience
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-, an event is considered to be unique as people prepare for this.
It is distinct
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- The idea or concept of an event today cannot be duplicated in another event.
its concept is perishable
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- An event is generally expensive to be held. It requires capital to make everything available for the event, thus needs careful attention to details to avoid wastage of investment.
it is generally pricey to stage
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-An event brings a group of individuals together. This is the time that they could chat on an occasion they can call theirs, the time for exchanging of "hi's and hello's" and the time to celebrate with the people they are close with or people they are in business with.
It brings people together
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- An event needs to be planned well to avoid inconvenience during the event proper. From the biggest to smallest details, all must be accounted for to ensure its successful execution.
It requires careful attention in planning
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- Small events may need fewer team members, but complex and unique events will require more people to execute everything successfully.
It is labor-intensive
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-No one will have an event without objectives or reasons at all. People organize events because they have their purpose or goal.
It has a purpose
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categories of events
family events festivals entertainment sporting events fundraising events marketing and promotional events business events
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classification of events
mega-events minor events major events hallmark events
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- These are events that are generally developed through competitive bidding which cater to a large number of audiences, generally targeted at the international markets
Mega-events
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- this size of the event became their training grounds as most of their experiences are coming from this since most of the events fall into this category. Be it annually, biennially, quarterly or monthly, events mostly are under this category
Minor Events
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- Events of this size also attract local interests and basically with a large number of participants with maybe some international media coverage. this helps generates income in tourism as it may also be participated in by the international market
Major Events
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To highlight a specific tourism attraction especially when it is new to the public falls under the size of an event. In this event, the host city is inseparable in the minds of the attendees.
Hallmark Events
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MANAGING EVENT TEAM
you must know your team satisfy their physiological needs make sure to fulfill their safety needs make sure that they belong within the group make sure to recognize your team
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Tips in event management
selecting the right venue setting clear objectives delegating tasks catering to key people planning for the unexpected
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- This is important to be done and be the main focus during concept development. 2.
Setting clear objectives
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- This is key to successful event management. By doing so, it helps ensure that all aspects of the event being organized are covered. 3.
Delegating tasks
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-This is highly important because some of the biggest problems that can be avoided are related to this. It is a decision that can either make or break an event. 4.
Selecting the right venue
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- In some, if not most cases, there are things that happen unexpectedly. Contingency planning is always important in event management. This prepares the team on what to do should a problem arise along the way. 5.
Planning for the unexpected
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- Key people are the ones who are important for the event to run successfully. Catering to them will avoid delays or cancellations.
Catering to key people
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Requirements of an Event Management Team Member 1.
SPACE SHHEEP WITH GAPS Strong leadership skill Professional Able to deal with various types of guests Critical thinker Excellent interpersonal and motivating communication Self-starter Highly trainable Highly focused Excellent organizational skill Excellent presentation skill Patient Guest-focused Articulate both in English and Filipino languages; some foreign language is desirable. Problem-solver Strong business foundation and customer service skills With a strong/pleasing personality
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-This is the right person to talk to about an event. He or she exactly knows what he/she needs from you
The Client
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What to Know from the Prospect
the WHY questions WHO WHAT WHEN WHERE HOW