The — of design are the building blocks of a successful, beautiful design.

The — are the things or tools that make up a design, while the — are what we do to those elements.

These are the MATERIALS OR TOOLS used to make different designs or arts.

The Elements of Design

– — are defined by points moving in space.

They can create a sense of MOVEMENT OR DIRECTION in your design.

can be smooth, rough, straight, curved, broken, thick, or thin.

is an ENCLOSED SPACE, The boundaries of which are defined by other elements of art like lines, colors, values, or textures.

can be used to create PATTERNS and draw the viewer’s attention.

– Applying motion to create the VISUAL ILLUSION OF MOVEMENT.

Use — direction for calmness, stability, and tranquility,

while — direction conveys balance, formality, and alertness.

is the relationship of the area occupied by ONE SHAPE TO ANOTHER.

mean more significance than smaller ones.

– refers to the SURFACE APPEARANCE of an object, given by its dimensions, form, thickness, arrangement, and the amount of its basic parts.

These are the RULES that help you organize and place the materials to create art or designs.

The Principles of Design

in design is the state of EQUAL RELATIONSHIP, meaning equal distribution of visual weight in a design.

It can be achieved by adjusting the VISUAL WEIGHT of each element in terms of size, color, textures, shapes, or contrast.

in graphic design provides STABILITY AND STRUCTURE to a design.

occurs when identical weights are on equal sides of a composition.

occurs when a design has UNEQUAL GRAPHIC WEIGHT on either side, but those unequal graphics need to balance each other (unevenly balanced).

occurs when the design elements swirl out from a CENTRAL AXIS (emanating from a central point).

maintains a RELATIONSHIP between items that go together

. It helps CREATE ORGANIZATION BY GROUPING the same elements together or in close —.

The elements should be CONNECTED VISUALLY.

refers to LINING UP THE ELEMENTS of a design along the top, bottom, center, or sides.

It allows for the creation of ORDER AND ORGANIZATION in a design.

The whole point of alignment is that nothing in your design should look as if it were placed there —.

– Elements are aligned to the left side of the page.

– Elements are aligned to the right side of the page.

– Elements are aligned with the top of the page.

– Elements are aligned with the center of the page.

duplicates the characteristics of similar elements to contribute to DESIGN CONSISTENCY.

It strengthens a design by TYING TOGETHER individual elements.

A — is a regular arrangement of ALTERNATED OR REPEATED ELEMENTS like shapes, lines, or colors.

— is a combination of elements REPEATED but with VARIATIONS.

refers to the use of CONFLICTING ELEMENTS OR COLORS while still remaining harmonious and unified when the artwork is viewed as a whole.

It allows you to give EMPHASIS TO KEY ELEMENTS in your design.

refers to the area that an object occupies.

Both positive and negative space should be considered in graphic design. — gives your design breathing room.

– Usually used in PARAGRAPHS to improve content legibility and help the viewer read faster with better comprehension by adding margins.

– Refers to the space between bigger graphic elements like TEXT COLUMNS AND GRAPHICS.

Unlike micro white space, macro white space acts like a — for the overall design.

– Intentionally added in a design layout to create more FOCUS ON SPECIFIC PARTS of the design.

– Added organically between WORDS, LINES, or the blank space around a LOGO.

Its main function is to increase READABILITY.

A photographic presentation of data and information the use the different elements of design to make data easily understandable at a glance