– Applying motion to create the VISUAL ILLUSION OF MOVEMENT.

Use — direction for calmness, stability, and tranquility,

Unlike micro white space, macro white space acts like a — for the overall design.

The whole point of alignment is that nothing in your design should look as if it were placed there —.

The Elements of Design

– Added organically between WORDS, LINES, or the blank space around a LOGO.

is the relationship of the area occupied by ONE SHAPE TO ANOTHER.

in design is the state of EQUAL RELATIONSHIP, meaning equal distribution of visual weight in a design.

Its main function is to increase READABILITY.

The elements should be CONNECTED VISUALLY.

These are the MATERIALS OR TOOLS used to make different designs or arts.

– Refers to the space between bigger graphic elements like TEXT COLUMNS AND GRAPHICS.

A — is a regular arrangement of ALTERNATED OR REPEATED ELEMENTS like shapes, lines, or colors.

occurs when the design elements swirl out from a CENTRAL AXIS (emanating from a central point).

– refers to the SURFACE APPEARANCE of an object, given by its dimensions, form, thickness, arrangement, and the amount of its basic parts.

can be smooth, rough, straight, curved, broken, thick, or thin.

— is a combination of elements REPEATED but with VARIATIONS.

refers to the area that an object occupies.

. It helps CREATE ORGANIZATION BY GROUPING the same elements together or in close —.

mean more significance than smaller ones.

It allows for the creation of ORDER AND ORGANIZATION in a design.

can be used to create PATTERNS and draw the viewer’s attention.

A photographic presentation of data and information the use the different elements of design to make data easily understandable at a glance

– Usually used in PARAGRAPHS to improve content legibility and help the viewer read faster with better comprehension by adding margins.

maintains a RELATIONSHIP between items that go together

duplicates the characteristics of similar elements to contribute to DESIGN CONSISTENCY.

in graphic design provides STABILITY AND STRUCTURE to a design.

Both positive and negative space should be considered in graphic design. — gives your design breathing room.

occurs when identical weights are on equal sides of a composition.

is an ENCLOSED SPACE, The boundaries of which are defined by other elements of art like lines, colors, values, or textures.

occurs when a design has UNEQUAL GRAPHIC WEIGHT on either side, but those unequal graphics need to balance each other (unevenly balanced).

– Elements are aligned with the center of the page.

It can be achieved by adjusting the VISUAL WEIGHT of each element in terms of size, color, textures, shapes, or contrast.

– Elements are aligned with the top of the page.

refers to LINING UP THE ELEMENTS of a design along the top, bottom, center, or sides.

They can create a sense of MOVEMENT OR DIRECTION in your design.

The Principles of Design

– Elements are aligned to the left side of the page.

It allows you to give EMPHASIS TO KEY ELEMENTS in your design.

refers to the use of CONFLICTING ELEMENTS OR COLORS while still remaining harmonious and unified when the artwork is viewed as a whole.

– Intentionally added in a design layout to create more FOCUS ON SPECIFIC PARTS of the design.

These are the RULES that help you organize and place the materials to create art or designs.

while — direction conveys balance, formality, and alertness.

– — are defined by points moving in space.

It strengthens a design by TYING TOGETHER individual elements.

The — are the things or tools that make up a design, while the — are what we do to those elements.

– Elements are aligned to the right side of the page.

The — of design are the building blocks of a successful, beautiful design.