問題一覧
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Those people and groups to whom an organization is responsible
Stakeholders
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__or claim in some aspect of a company's products, operations, markets, industry or outcomes
Stake
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These groups not only are influenced by businesses but they also have the ability to affect businesses
Stakeholders
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Provide resources that are more or less critical to a firms long term success
Stakeholders
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are those whose continued association is absolutely necessary for a firm's survival
Primary stakeholders
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Do not typically engage in transactions with a company and thus are not essential for it's survival
Secondary stakeholders
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These includes employees, customers, investors and shareholders as well as governments and communities that provide necessary infrastructure
Primary stakeholders
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These includes the media, trade transactions and special interest groups
Secondary stakeholders
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The degree to which firm understands and addresses stakeholder demands
Stakeholders orientation
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The extent to which a stakeholder can gain access to coercive, utilitarian or symbolic means to impose or communicate it's views to the organization
Power
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Involves the use of fear, suppression, physical force, punishment or some type of restraint
Coercive
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Involves financial or material control or based on a decision's utility or usefulness
Utilitarian
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Relies on the use of symbols that connote social acceptance, prestige or some other attribute
Symbolic
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The time sensitivity and the importance of claim to the stakeholders
Urgency
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3 types of Power
Coercive, Utilitarian, Symbolic
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2 characteristics of urgency
Time sensitivity, the importance to claim to the stakeholders
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Usually heightens the stakeholders effort
Time sensitivity
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The process of building and sustaining a company's good name and generating positive feedback from stakeholders
Reputation management
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4 components of reputation management
organizational identity, image, performance, ultimately reputation
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Desired perception of organization
Identity
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Initial impression
Image
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Actual interaction between organization and stakeholders
Performance
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Enduring perceptions and attitudes based on repeated outcomes
Reputation
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The process of handling a high impact event characterized by ambiguity and the need for swift action
Crisis management
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4 crisis management stage
Prodromal, acute, chronic, resolution
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Warning signs and symptoms may occur
Prodromal
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Crisis occurs
Acute
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Ongoing crisis requires explanation and decision making
Chronic
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Success and failure outcomes for firm and stakeholders
Resolution
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An asset that resides in relationships and is characterized by mutual goals and trust
Social capital
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The process of assessing and reporting a firm's performance in adopting a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities expected of it by its stakeholders
Social audit
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The perception or belief that a stakeholders actions are proper, desirable or appropriate within a given context
Legitimacy
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Also linked to compliance with regulations, values and norms that support ethical conduct
Legitimacy
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A pre-crisis period during which warning signs may exist
Prodromal
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Which the actual crisis occurs
Acute
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The business is required to sufficiently explain its actions to move to the final stage
Chronic