_________ outlines five factors that have fueled the rise in direct marketing activity:

the greater percentage

By using geodemographic analysis, These in turn can be cross referenced with product usage, media usage and lifestyle statement

Door-to-Door Leafleting

Distributor management systems

defined as an interactive approach that uses individually addressable marketing media channels such as mail, telephone, and the sales force

allowing the generation of personalized letters and messages has eased the task of direct marketing

The increased supply of lists and their diversity has provided the raw data for direct marketing activities

text messaging

METHODS OF DIRECT MARKETING (Select 3)

Geodemographic

Designed to achieve an immediate effect on sales

Much direct marketing activity requires accurate information on customers so that they can be targeted through direct mail or telemarketing campaigns. This information is stored in ______

Transactional

Don’t build links, build relationships

Promotional information

Marketing evaluation

typically a small number

those who read the material but are too busy or need a little nudge to act upon it

ADVANTAGES OF DIRECT MARKETING (select 3)

short term basis

Attempts to acquire and retain customers by contacting them without the use of an intermediary.

it has limited the application of mass marketing techniques.

specific targeting of a person or a company with the objective of selling a product, generating new business, or raising the profile of an organization or product.

provide information to a target audience

APPLICATIONS OF DATABASE MARKETIN (Select 3)

The high costs of personal selling have led an Increasing number of companies to take advantage of direct marketing techniques such as direct response advertising and telemarketing, to make the salesforce more cost effective

Campaign planning

purchase over the telephone

request for a demonstration of a product; and

it demands immediate response or action

Makes an immediate sale