The root word of communication is the latin word ________which means __________

– it is (CODIFICATION/ENCODING) – It initiates communication process – it is the source of ideas and information –it convey message by converting their thoughts into symbol or observable signal such as words

giving important matter giving idea from one person to another

- Develop by Claude Shannon and warren weaver. - considered as telephone or mathematical model which studied over two year time. - this transmission model consisting of five elements. SOURCE, TRANSMITTER, CHANNEL, RECIEVER, DESTINATION - "LINEAR" one way communication - it focus on the mechanics of the message

Therefore communication is the process of sharing ____,_____,_____in commonly ________

- It is the situation or scenario, when and where communication event -it very depending on Need , purpose, number of communicators and ways exchange taking place.

COMMUNICATION is changeable in any way of matter like technology, written, language

Communication is repeatedly or never ending like Infinity

–( ENCODING, DECIPHERING,OR INTERPRETATION) – Recipient of the message –Hear the signal, and converting the symbol into their thoughts. –( ENCODING, DECIPHERING,OR INTERPRETATION) Is the process of interpreting encoded message of the speaker to the receiver .

– THE information, idea,or thoughts convey by the speaker in words or actions –They are the results of interpretation of the symbols,when meaning is derived from observable signal –PRODUCT OF THE SPEAKER

- considered as Most general communication model - Both sender and receiver are known as COMMUNICATOR and they're role reverses each time of communication process as both processes of sending and receiving occurs at the same time. -Both sender and receiver are dependent and independent -process of continuous change and transformation where every components is changing

communication have purpose or goal like in our body organ it have purpose

it have a process in communication negotiating idea & communication takes place. even in your self communication is capable.

Proposed by Wilbur Schramm - The father of "MASS COMMUNICATION" - Preferably relevant for "MASS COMMUNICATION" - Derivation of Shannon and Weaver model explain why communication break down occurs - it is Two way process where both Sender and Receiver takes turn to "send and receive a message.

-It is the RESPOND or REACTION of the LISTENER that allows SPEAKER to evaluate or monitor the success of the process.

3 SETTINGS IN ARISTOTLE TIME

- It is the problem or hindrance in any interference of the communication process.

- "Great philosopher" initiative the earliest mass communication model - Father of Rethoric- faculty of observing any given case the available field of persuasion. -Formed with five basic elements Speaker, Speech,Ocation, Audience,Effect - More focus on public speaking than interpersonal communication. -The most important in this model is SETTING

–It is "Mean or Medium" which message move from a person to another –It is a vehicle able to transmit a message to the recipient –It connects Sender and receiver

-circular and continuous without beginning or end. - contribute the concept of FEEDBACK to the field of communication. - The speaker can only received feedback if the speaker monitoring the listener. -The speaker will now what the listener response only if he is paying attention.

Give 3 types of noise