MICE stands for

activities and events that involve attendees who share a common interest and gather in a place.

discuss or exchange information; seen as a small-scale conference

includes leisure trip emphasizing pleasure and excitement

attend educational sessions, participate in meetings/discussions

portrayed as presentations of products and services

display and promotion of products

there is often overlap between agents

what are the MICE facilities in the Philippines

still play the leading role in the world convention and exhibition market in terms of number of events

the convention and exhibition Industry in ____ has shown stronger than average growth since the 1960s.

the convention and exhibition Industry in Asia has shown stronger than average growth since the ____.

The number of conventions in Asia-Pacific increased ___% from 1980 to 1996.

The number of conventions in Asia-Pacific increased 124% from ______ to _____.

8 parts of Difference between Meeting and Conference

Often called quickly and the agenda may not be settled upon

planned in advance and have a specific order of speakers

little as two people

much larger participation than meetings

Shorter than conferences.

Takes place over the course of a day and often many days.

more informal than conferences

more formal than meetings

can be arranged but they are also called without notice

Must plan conferences in advanceMust plan conferences in advance

To consider a particular problem and reach a solution

speakers from generally a shared field of interest and is more for knowledge gaining leading to more informed debates

can take place in a small room and with few attendees

much larger scale. A large room to a vast conference hall for many attendees

Takes place in offices or conference rooms or any area

Will typically hold in large halls which provide specific facilities for power point presentations and refreshments

Journey specifically taken for work purposes and doesn't include daily commutes

leaving one place to another to attend to an important need that will enhance your personal or business revenue.

Focused on recreation, sport, tourism and entertainment

What are the main reasons for business travel?

role of MICE in Tourism Industry

sectors involved in MICE Industry

transportation

things to remember in MICE

3C’s in Convention

things that happen around us

GENERAL TERM INDICATING THE COMING TOGETHER OF A NUMBER OF PEOPLE IN ONE PLACE, TO CONFER OR CARRY OUT A PARTICULAR ACTIVITY

2 KINDS OF EVENTS

occur in natural way

lasting from a few hours to a few days; unique moment in time celebrated

SPECIAL EVENTS CHARACTERISTICS

what are the 5w’s and 1H

types of special events

Organized by and for friends and family to celebrate life's important milestones. include birthday parties

Organized to improve the productivity and profitability of companies

to commemorate historical and or religious events, promote arts and culture, and strengthen social bonds.

types of events

largest events generally targeted at international markets

Are designed to increase the appeal of a specific tourism destination

Fastest growing segment of the tourism industry.

takes place when two or more people come together with a common agenda.

what are the types of meetings

to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue

often last several days and have several simultaneous sessions; either pluri-annual or annual

formal presentation where there is a limited interaction between presenter and audience

individual presentation, often by one expert where the audience can ask questions after the discussion

Two or more resource persons offer their opinions on a topic

Require hands-on activities to facilitate learning

interactive discussion led by invited speakers

Provide room for much interaction between attendees and resource speakers. There is a lot of sharing of knowledge and experience from both parties.

Refers to training activities, usually sports activities. It presents drills and instructions on topics

Are generally spiritual in nature usually conducted in a location away from the city. It used for bonding, relaxation and meditation

gift for a job well done

GATHERING OF DELEGATES, REPRESENTATIVES AND MEMBERS OF A MEMBERSHIP OR INDUSTRY ORGANIZATION CONVENED FOR A COMMON PURPOSE.

AN EVENT SERVICES OR PROMOTIONAL MATERIALS ARE DISPLAYED TO ATTENDEES VISITING EXHIBITS ON THE SHOW FLOOR. THESE EVENTS FOCUS PRIMARILY ON BUSINESS-TO-BUSINESS RELATIONSHIPS

types of exhibits

Exhibition that is open to the public, usually requiring an entrance fee

An exhibition of products services held for members of a common or related industry. Not open to the general public

Some exhibits are open to the trade for the first couple of days.

large scale industrial, regional exhibition scheduled for a long period of time, often for several weeks in the same venue.

defined as occasional meeting of buyers and sellers specifically to trade.

commerce-oriented event to facilitate bringing buyer and seller

features a new residential and/or commercial property for sale or lease

introduces a product or service to entice people to buy

cultural celebration either secular or religious created by and/or for the public, scheduled alone or in conjunction with other events.

types of festival

spectator or participatory event involving recreational or competitive sports activities

created by or for a charitable