ENTREP Q1-Lesson 1 and 2
問題一覧
1
Various views about an entrepreneur
Risk-taker, Problem Solver, Persuasive
2
entrepreneur is a person who start a new venture, taking the initiative and risk associated with it and does so by crafting something new to provide value to customer
David Hold
3
Fred Wilson
It is art of turning an idea into a business.
4
It is the process by which individuals pursue opportunities without regard to resources they currently control
Stevenson
5
something new and different
Innovation
6
must be able to assume the risk involved in the enterprise, needs to be a risk taker not an avoider
Risk-bearing
7
entrepreneur's belief that the business will positively influence people's lives.
Passion for the business
8
focus on products and customers typically stems from the fact that most entrepreneurs are, at heart, craftspeople
Product/customer focus
9
ability to fashion a solid business idea into a viable business
Execution Intelligence
10
who creates an enterprise
Entrepreneur
11
takes responsibility of controlling and administering the organization.
Manager
12
Business Startup
Entrepreneur
13
Primary Motivation-Achievement
Entrepreneur
14
Primary Motivation-Power
Manager
15
Approach to task-Informal
Entrepreneur
16
Approach to task-Formal
Manager
17
Status-Owner
Entrepreneur
18
Status-Employee
Manager
19
Reward-Profit
Entrepreneur
20
Reward-Salary
Manager
21
Decision Making - Intuitive
Entrepreneur
22
Decision Making- Calculative
Manager
23
Driving Force-Creativity and Innovation
Entrepreneur
24
Driving Force-Preserving status quo
Manager
25
Risk orientation-risk taker
Entrepreneur
26
Risk orientation- risk averse
Manager
27
someone within a company that takes risk in an effort to solve a given problem and usually in charge of undertaking innovation, service and process.
Intrapreneur
28
who take ownership of a product
Product Champions
29
group of intrapreneurs kept separate from the rest of the organization.
Skunkworks
30
allows a division to act as its own smaller company.
New venture division
31
link innovation by workers to valued rewards.
Rewards for Innovation
32
entrepreneur generates ideas, recognizes opportunities and studies market.
Discovery
33
develop business plan
Concept Development
34
identifies and acquires the financial, human and capital resources needed for the venture startup.
Resourcing
35
operates the business and utilizes resources to achieve its goals/objectives.
Actualization
36
decides on business’s future growth/development, or demise.
Harvesting
37
decides on business’s future growth/development, or demise.
harvesting
38
Entrepreneur plays a pivotal role in the development of farm and service sector.
✅
39
Entrepreneurship most important input in the economic development of a country.
✅
40
Entrepreneur acts as a trigger head to give spark to economic activities.
✅
41
Role of Entrepreneurship in Economic Development
1. Raises Standard of Living
2. Creation of New Jobs
3. Helps to Eliminate Poverty in Local Areas
4. Helps with Community Development - provides access to goods and services
5. Provides Economic Independent
6. Benefits of New Startups Entering the Market
7. Encourages Capital Formation
8. New Entrants Drive Market Innovation - driving force behind market innovation. ability to identify gaps in the market and come up with sol. to fill those gaps.
9. Optimal Use of Resources - it leads to a decrease in waste and an increase in productivity.
10. Increases Per Capita Income (PCI) and Gross National Product (GNP) - leads to an increase in gross national product and per capita income.
basahin
42
a set of moral principles that govern decisions and actions.
Ethics
43
exclusive right to perform, display, copy, or distribute an artistic work.
Copyright
44
exclusive right to make, use, or sell a device or process.
Patent
45
symbol that use of a brand or brand name is legally protected and cannot be used by other business.
Trademark
46
attractiveness of a market and to understand its evolving opportunities & threats as they relate to the strength & weaknesses of the firm.
Goal of market analysis
47
relates to the functional or emotional needs or desire of a target market.
Marketplace needs
48
first steps in marketing is to look at the target audience for your products or services and to identify one or more market segments.
Target Marketing
49
customers with shared traits, interests, behaviors, usage patterns or lifestyles.
market segment
50
key component of effective marketing, especially in highly competitive industries.
- Clearly demonstrating superior benefits that matter to your customers not only attracts them, but it allows you to charge moderate to high prices.
Differentiated Marketing
51
STEPS TO IDENTIFY MARKET NEEDS
1. Take stock of the current marketing department, materials and strategies - decide what is missing,
2. Research how your competitors market – establish your competitive advantage against your competitors.
3. Do market research.
4. Identify your target customer base.
5. Evaluate your name, logo and motto.
6. Evaluate your printed materials (infographics etc)
7. Evaluate your electronic image. (tiktok, Insta. etc)
8. Find out if you have marketing calendar.
9. Research your past marketing campaigns.
10. Begin adding new marketing strategies according to your needs.
basahin
52
The Entrepreneurial Process
1. Opportunity Spotting Assessment
2. Developing a Business Plan
3. Determining the Capital Needed
4. Running the Business
basahin
53
Starting point of any venture that involves understanding and knowing the intricacies of the whole environment.
Scanning the Marketing Environment
54
entrepreneur’s business idea that can potentially become a commercial product or service in the future.
Opportunity
55
first step, most difficult process of all due to the number of options that the entrepreneur will have to choose from
- Involves development of new ideas.
Opportunity Seeking
56
involves the larger societal forces that influence the microenvironment.
EXTERNAL/MACROENVIRONMENT
57
PESTEL
Political, Environmental, Socio-cultural, Technology, Economic, Legal
58
Industry Environment
Government, Suppliers, Customers, Competitors, Employees, Creditors
59
Political Factors
Government Policies, Leadership, Foreign Trade Policies, Tax Policies
60
Economic Factors
Interest rate, Exchange rate, recession, Inflation, demand and supply
61
Socio-cultural
Customers lifestyle, buying habits, education, religion, demographic, social class, sexuality, attitude, value
62
trends & developments in computer and info.
Technological factors
63
Environmental factors
Climate change, natural disasters, pollution
64
Legal factors
Consumer law, Discrimination law, copyright law, fraud law, import/export
65
system or institution that handles the affairs of a particular country.
government
66
provide the required materials, parts, or services to the business.
suppliers
67
buyers of goods or services
Consumers, Customers
68
produce and sell similar products or services.
direct competitors
69
produce and sell substitute products.
indirect competitors
70
workers of the business. Backbone of the business.
employees
71
banks, financial institutions and financia produce and sell substitute products. l intermediaries engaged in the lending of money to the borrower.
creditors
72
envi. within the business.
Internal/Microenvironment
73
assets or properties owned or controlled by the business. assets or properties owned or controlled by the business.
Business Resources
74
have physical appearance & form.
Tangible Resources
75
– used, applied, or consumed within a short period or one year.
Current Resources
76
properties whose usefulness or benefits extend beyond one year.
Non current resources, Fixed resources
77
– do not have physical appearance & form.
Intangible Resources
78
collection of values, beliefs, principles and expectations learned and shared by employees, founders, stakeholders and members of the management.
Business Culture
79
• Culture of the Business or Organization
• Individual Culture of the Employees
Types of Culture operating in the Internal Environment
80
employees accept the culture of the unit or business.
Cultural Acceptance
81
– business accept and share a common culture.
Cultural Integration
82
arrangement of the business in terms of hierarchy of positions, flow of communication, relationship of functional areas and production and marketing processes.
Business Structure
83
conducted by an entrepreneur with the assistance of a moderator to gather the views of selected consumers on certain issues related to their buying behavior.
Focused Group Discussion
84
– share creative ideas, fun discussion with lenient rules.
Brainstorming
85
same as brainstorming except channel used is not F2F, but in writing or online.
Brain writing/Internet Brainstorming
86
same as FGD except participants are already given an inventory of product or service problems
Problem Inventory Analysis
87
process of cautiously selecting the best opportunity.
Opportunity Screening
88
entrep. tolerance of business risks.
Risk appetite
89
assist entrep. concretize the evidence that the chosen opportunity is well worth pursuing.
Opportunity Screening Matrix
90
12 Rs of Opportunity Screening
• Relevance to vision, mission and objectives of the entrepreneur
• Resonance to values
• Reinforcement of Entrepreneurial Interests
• Revenues – sales (kita)
• Responsiveness to customer needs and wants
• Reach – attainment of rapid growth
• Range – potentially lead to a wide range of possible product or service offerings.
• Revolutionary Impact – “next big thing” or game-changer that will revolutionize the industry.
• Returns – high returns on investment
• Relative Ease of Implementation – easy to implement.
• Resources Required – fewer resources is better than those requiring more resources
• Risk
basahin
91
last step in spotting and assessment. “pushing through”
Opportunity Seizing
92
process of positively improving an existing product or service. Key driver for economic growth.
Innovation
93
inventions
- must be protected by patent, a trade secret, or a copyright. ex. internet, computer, or airplane, tesla, apple, submarines
Breakthrough Innovation
94
more frequently than breakthrough innovations. technological advancements of an existing product or service.
ex. wireless fidelity or Wifi, laptop and jet airplane.
Technological Innovation
95
ordinarily as the name implies.
- commonly originating from market analysis and technology pull instead of a technology push.
ex. unlimited internet plans of telecommunications companies, wireless mouse, and airbus for economical travelers.
Ordinary Innovation
96
determines what are feasible products and/or services that will perfectly suit the opportunity.
Idea stage
97
undergo a consumer acceptance test.
- conversational interviews
concept stage
98
entrepreneur leverages on the information generated from prospective customers via the concept stage
- determine actual reactions from prospective customers
- conduct consumer panel
Product Development Stage
99
validates the work done from the first three stages to measure success in the commercialization of the product or service.
- Actual sales results
Test marketing stage
100
6 Market Needs
- Age of buyers
- Size of the Market
- Customers buying patterns
- Customers Income
- State of the Current Market
- How to distribute the products
basahin mo 😡😡
ENTREP Q1-PPT 3
ENTREP Q1-PPT 3
Tawac, Hannah Vine · 6問 · 2年前ENTREP Q1-PPT 3
ENTREP Q1-PPT 3
6問 • 2年前PHILO Q1 -LESSON 1&2
PHILO Q1 -LESSON 1&2
Tawac, Hannah Vine · 27問 · 2年前PHILO Q1 -LESSON 1&2
PHILO Q1 -LESSON 1&2
27問 • 2年前PHILO Q1- LESSON 3&4
PHILO Q1- LESSON 3&4
Tawac, Hannah Vine · 27問 · 2年前PHILO Q1- LESSON 3&4
PHILO Q1- LESSON 3&4
27問 • 2年前PEH
PEH
Tawac, Hannah Vine · 36問 · 2年前PEH
PEH
36問 • 2年前UCSP
UCSP
Tawac, Hannah Vine · 57問 · 2年前UCSP
UCSP
57問 • 2年前P6
P6
Tawac, Hannah Vine · 45問 · 2年前P6
P6
45問 • 2年前PR
PR
Tawac, Hannah Vine · 100問 · 2年前PR
PR
100問 • 2年前PR
PR
Tawac, Hannah Vine · 100問 · 2年前PR
PR
100問 • 2年前問題一覧
1
Various views about an entrepreneur
Risk-taker, Problem Solver, Persuasive
2
entrepreneur is a person who start a new venture, taking the initiative and risk associated with it and does so by crafting something new to provide value to customer
David Hold
3
Fred Wilson
It is art of turning an idea into a business.
4
It is the process by which individuals pursue opportunities without regard to resources they currently control
Stevenson
5
something new and different
Innovation
6
must be able to assume the risk involved in the enterprise, needs to be a risk taker not an avoider
Risk-bearing
7
entrepreneur's belief that the business will positively influence people's lives.
Passion for the business
8
focus on products and customers typically stems from the fact that most entrepreneurs are, at heart, craftspeople
Product/customer focus
9
ability to fashion a solid business idea into a viable business
Execution Intelligence
10
who creates an enterprise
Entrepreneur
11
takes responsibility of controlling and administering the organization.
Manager
12
Business Startup
Entrepreneur
13
Primary Motivation-Achievement
Entrepreneur
14
Primary Motivation-Power
Manager
15
Approach to task-Informal
Entrepreneur
16
Approach to task-Formal
Manager
17
Status-Owner
Entrepreneur
18
Status-Employee
Manager
19
Reward-Profit
Entrepreneur
20
Reward-Salary
Manager
21
Decision Making - Intuitive
Entrepreneur
22
Decision Making- Calculative
Manager
23
Driving Force-Creativity and Innovation
Entrepreneur
24
Driving Force-Preserving status quo
Manager
25
Risk orientation-risk taker
Entrepreneur
26
Risk orientation- risk averse
Manager
27
someone within a company that takes risk in an effort to solve a given problem and usually in charge of undertaking innovation, service and process.
Intrapreneur
28
who take ownership of a product
Product Champions
29
group of intrapreneurs kept separate from the rest of the organization.
Skunkworks
30
allows a division to act as its own smaller company.
New venture division
31
link innovation by workers to valued rewards.
Rewards for Innovation
32
entrepreneur generates ideas, recognizes opportunities and studies market.
Discovery
33
develop business plan
Concept Development
34
identifies and acquires the financial, human and capital resources needed for the venture startup.
Resourcing
35
operates the business and utilizes resources to achieve its goals/objectives.
Actualization
36
decides on business’s future growth/development, or demise.
Harvesting
37
decides on business’s future growth/development, or demise.
harvesting
38
Entrepreneur plays a pivotal role in the development of farm and service sector.
✅
39
Entrepreneurship most important input in the economic development of a country.
✅
40
Entrepreneur acts as a trigger head to give spark to economic activities.
✅
41
Role of Entrepreneurship in Economic Development
1. Raises Standard of Living
2. Creation of New Jobs
3. Helps to Eliminate Poverty in Local Areas
4. Helps with Community Development - provides access to goods and services
5. Provides Economic Independent
6. Benefits of New Startups Entering the Market
7. Encourages Capital Formation
8. New Entrants Drive Market Innovation - driving force behind market innovation. ability to identify gaps in the market and come up with sol. to fill those gaps.
9. Optimal Use of Resources - it leads to a decrease in waste and an increase in productivity.
10. Increases Per Capita Income (PCI) and Gross National Product (GNP) - leads to an increase in gross national product and per capita income.
basahin
42
a set of moral principles that govern decisions and actions.
Ethics
43
exclusive right to perform, display, copy, or distribute an artistic work.
Copyright
44
exclusive right to make, use, or sell a device or process.
Patent
45
symbol that use of a brand or brand name is legally protected and cannot be used by other business.
Trademark
46
attractiveness of a market and to understand its evolving opportunities & threats as they relate to the strength & weaknesses of the firm.
Goal of market analysis
47
relates to the functional or emotional needs or desire of a target market.
Marketplace needs
48
first steps in marketing is to look at the target audience for your products or services and to identify one or more market segments.
Target Marketing
49
customers with shared traits, interests, behaviors, usage patterns or lifestyles.
market segment
50
key component of effective marketing, especially in highly competitive industries.
- Clearly demonstrating superior benefits that matter to your customers not only attracts them, but it allows you to charge moderate to high prices.
Differentiated Marketing
51
STEPS TO IDENTIFY MARKET NEEDS
1. Take stock of the current marketing department, materials and strategies - decide what is missing,
2. Research how your competitors market – establish your competitive advantage against your competitors.
3. Do market research.
4. Identify your target customer base.
5. Evaluate your name, logo and motto.
6. Evaluate your printed materials (infographics etc)
7. Evaluate your electronic image. (tiktok, Insta. etc)
8. Find out if you have marketing calendar.
9. Research your past marketing campaigns.
10. Begin adding new marketing strategies according to your needs.
basahin
52
The Entrepreneurial Process
1. Opportunity Spotting Assessment
2. Developing a Business Plan
3. Determining the Capital Needed
4. Running the Business
basahin
53
Starting point of any venture that involves understanding and knowing the intricacies of the whole environment.
Scanning the Marketing Environment
54
entrepreneur’s business idea that can potentially become a commercial product or service in the future.
Opportunity
55
first step, most difficult process of all due to the number of options that the entrepreneur will have to choose from
- Involves development of new ideas.
Opportunity Seeking
56
involves the larger societal forces that influence the microenvironment.
EXTERNAL/MACROENVIRONMENT
57
PESTEL
Political, Environmental, Socio-cultural, Technology, Economic, Legal
58
Industry Environment
Government, Suppliers, Customers, Competitors, Employees, Creditors
59
Political Factors
Government Policies, Leadership, Foreign Trade Policies, Tax Policies
60
Economic Factors
Interest rate, Exchange rate, recession, Inflation, demand and supply
61
Socio-cultural
Customers lifestyle, buying habits, education, religion, demographic, social class, sexuality, attitude, value
62
trends & developments in computer and info.
Technological factors
63
Environmental factors
Climate change, natural disasters, pollution
64
Legal factors
Consumer law, Discrimination law, copyright law, fraud law, import/export
65
system or institution that handles the affairs of a particular country.
government
66
provide the required materials, parts, or services to the business.
suppliers
67
buyers of goods or services
Consumers, Customers
68
produce and sell similar products or services.
direct competitors
69
produce and sell substitute products.
indirect competitors
70
workers of the business. Backbone of the business.
employees
71
banks, financial institutions and financia produce and sell substitute products. l intermediaries engaged in the lending of money to the borrower.
creditors
72
envi. within the business.
Internal/Microenvironment
73
assets or properties owned or controlled by the business. assets or properties owned or controlled by the business.
Business Resources
74
have physical appearance & form.
Tangible Resources
75
– used, applied, or consumed within a short period or one year.
Current Resources
76
properties whose usefulness or benefits extend beyond one year.
Non current resources, Fixed resources
77
– do not have physical appearance & form.
Intangible Resources
78
collection of values, beliefs, principles and expectations learned and shared by employees, founders, stakeholders and members of the management.
Business Culture
79
• Culture of the Business or Organization
• Individual Culture of the Employees
Types of Culture operating in the Internal Environment
80
employees accept the culture of the unit or business.
Cultural Acceptance
81
– business accept and share a common culture.
Cultural Integration
82
arrangement of the business in terms of hierarchy of positions, flow of communication, relationship of functional areas and production and marketing processes.
Business Structure
83
conducted by an entrepreneur with the assistance of a moderator to gather the views of selected consumers on certain issues related to their buying behavior.
Focused Group Discussion
84
– share creative ideas, fun discussion with lenient rules.
Brainstorming
85
same as brainstorming except channel used is not F2F, but in writing or online.
Brain writing/Internet Brainstorming
86
same as FGD except participants are already given an inventory of product or service problems
Problem Inventory Analysis
87
process of cautiously selecting the best opportunity.
Opportunity Screening
88
entrep. tolerance of business risks.
Risk appetite
89
assist entrep. concretize the evidence that the chosen opportunity is well worth pursuing.
Opportunity Screening Matrix
90
12 Rs of Opportunity Screening
• Relevance to vision, mission and objectives of the entrepreneur
• Resonance to values
• Reinforcement of Entrepreneurial Interests
• Revenues – sales (kita)
• Responsiveness to customer needs and wants
• Reach – attainment of rapid growth
• Range – potentially lead to a wide range of possible product or service offerings.
• Revolutionary Impact – “next big thing” or game-changer that will revolutionize the industry.
• Returns – high returns on investment
• Relative Ease of Implementation – easy to implement.
• Resources Required – fewer resources is better than those requiring more resources
• Risk
basahin
91
last step in spotting and assessment. “pushing through”
Opportunity Seizing
92
process of positively improving an existing product or service. Key driver for economic growth.
Innovation
93
inventions
- must be protected by patent, a trade secret, or a copyright. ex. internet, computer, or airplane, tesla, apple, submarines
Breakthrough Innovation
94
more frequently than breakthrough innovations. technological advancements of an existing product or service.
ex. wireless fidelity or Wifi, laptop and jet airplane.
Technological Innovation
95
ordinarily as the name implies.
- commonly originating from market analysis and technology pull instead of a technology push.
ex. unlimited internet plans of telecommunications companies, wireless mouse, and airbus for economical travelers.
Ordinary Innovation
96
determines what are feasible products and/or services that will perfectly suit the opportunity.
Idea stage
97
undergo a consumer acceptance test.
- conversational interviews
concept stage
98
entrepreneur leverages on the information generated from prospective customers via the concept stage
- determine actual reactions from prospective customers
- conduct consumer panel
Product Development Stage
99
validates the work done from the first three stages to measure success in the commercialization of the product or service.
- Actual sales results
Test marketing stage
100
6 Market Needs
- Age of buyers
- Size of the Market
- Customers buying patterns
- Customers Income
- State of the Current Market
- How to distribute the products
basahin mo 😡😡