問題一覧
1
Which of the following provides a suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes?
ERP systems
2
A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):
Supply chain
3
Which of the following refers to a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?
Upstream portion of the supply chain
4
A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a _______ strategy.
Just-in-time
5
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the _______ effect.
Bullwhip
6
A supply chain driven by forecasts of consumer demand follows a(n) _______ model.
Push-based
7
Walmart's continuous replenishment system is an example of a(n) _______ model.
Pull-based
8
_______ software modules seek to enhance collaboration between a company and its selling partners.
PRM
9
Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?
Lead management
10
Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
Customer lifetime value
11
The effort required to locate a suitable product is called:
search costs
12
Selling the same goods to different targeted groups at different prices is called:
price discrimination
13
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
dynamic
14
Removing the business process layers in a distribution channel is called:
disintermediation
15
Market creators
provide a digital environment where buyers and sellers can establish prices for products.
16
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
free/freemium
17
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:
collaborative shopping
18
Which of the following statements about EDI is not true?
Today, EDI is only used for document automation.
19
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
geosocial
20
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
Corporate
21
Which of the following is the first step in the knowledge management value chain?
Acquire
22
The text defines ________ as the flow of events or transactions captured by an organization's system.
data
23
Which of the following are the three major types of knowledge management systems?
Enterprise-wide knowledge management systems, KWS, and intelligent techniques
24
Which of the following is a computer-based system that attempts to emulate how humans think and act?
AI technology
25
Supervised machine learning involves:
training a neural network to identify digital photos of cars or other objects in a very large dataset, with humans assessing whether the machine is correct or incorrect.
26
Unsupervised machine learning involves:
programs that can detect digital photos of human faces and cats without humans labeling the input photos.
27
Neural networks:
use Learning Rules to identify the optimal path through the network.
28
Software programs that work without direct human intervention to carry out specific tasks for individual users, business processes, or software applications, are called
intelligent agents
29
The collection of expert rules developed by expert systems is referred to as:
the knowledge base
30
Which of the following statements about robotics is not true?
Robotics does not require programming but instead relies solely on AI.