Ma'am Jamie

51問 • 1年前

問題一覧

The group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by the law to acquire the product.

Market

The physical market where goods and services are traditionally bought and sold

Marketplace

The virtual market where transactions are conducted online.

Market Space

Identify segmentation variables and segment the market ;Develop profiles of resulting segments.

Market Segmentation

Evaluate attractiveness of each segment ;Select the target segment/s

Market Targeting

Identify possible positioning concepts for each target segment ;Select, develop, and communicate the chosen positioning concept.

Market Positioning

serves as the foundation of your online presence;It acts as a central hub to showcase your brand, products, and provide valuable information

Website

allows you to connect with the market directly.

Social Media

A program that searches for and identifies items in a database that correspond to keyword or characters specified by the user, used especially for finding particular sites on the WWW.

Search Engine

To configure a device or application so that it perform better.

Optimization

Brand collaborating with an online influencer to market one of its goods or services.

Influencer Marketing

Content Marketing through Social Media can be highly beneficial to you when done right.Select the correct answer:(5)

It improves brand awareness, Higher conversion rates, Improved search engine rankings, Cost-effective, Increased top-funnel traffic

Process of creating and distributing content to attract and retain customers.

Content Marketing

TYPES OF CONTEMPORARY CONTENT MARKETING.Select the correct answer (11).

Newsletter and Newsfeed, Videos, White paper and reports, E-book, Infographics, Case studies, how to guide, question and answers articles, photographs, blogs, games and apps

Top 5 Digital Marketing Strategies.Select the correct answer.

search engine marketing, social media marketing, narrative content marketing, video marketing, E-mail marketing

is a method of promotion and advertising to help companies' content rank higher among search engine traffic.

search engine marketing (SEM)

is the process of presenting and drawing web traffic to social media channels;also known as digital marketing and e- marketing.

social media marketing

focuses on storytelling to engage and connect with audiences, making brands more memorable and human.

narrative content marketing

The use of video content to promote or inform audiences about your brand and products.

video marketing

Two main factors need to be taken into consideration: expectation of the employers from their employees and the characteristics of the job.

E-mail marketing

refers to the volume of users visiting a website.

web-traffic

short for “malicious software” designed to disrupt, damage or gain unauthorized access to computer systems or networks.

malware

rely on user action or human intervention to spread. Propagation: File sharing, email attachments, infected removable media (flash drive), executing infected programs.

viruses

encrypts files or locks down computer systems, rendering them inaccessible to users until a ransom is paid

ransomware

capture and record keystrokes made by a users, enabling attackers to obtain sensitive information, password, credit card details and other confidential data.

keyloggers

types of malwares

viruses, ransomware, keyloggers

is a common tactic used by cybercriminals to trick individuals into revealing sensitive information, such as login credentials or financial details.

phishing

requesting personal information such as account numbers, passwords, PIN or pretext account verification.

BANKING & FINANCIAL SCAMS

these messages may offer exclusive deals or discounts. Enticing recipients to click on malicious links.

online shopping scams

offering lucrative job opportunities with well-known companies or abroad. Requesting passport details, bank account for employment verification.

job offers scam

victims receive messagesthat appear from the official support team, laiming account security issues or unauthorized access.

social media account compromises

impersonating government agencies in the Philippines are ent to individuals claiming urgent notifications, tax, refunds or penalties

government agency scams

PHISHING ATTACKS

BANKING & FINANCIAL SCAMS ONLINE SHOPPING SCAMS JOB OFFER SCAMS SOCIAL MEDIA ACCOUNT COMPROMISES GOVERNMENT AGENCY SCAMS

refers to risks posed by individuals within an organization who have authorized access to sensitive data and misuse it intentionally or inadvertently.

insider threat

intentionally exploit their access privileges to carry out harmful activities. Include theft, unauthorized disclosure of sensitive data, sabotage of system.

MALICIOUS INSIDERS

unknowingly or carelessly compromise security through their actions or lack of adherence to policies and procedures.

NEGLIGENT INSIDER

access credentials have been compromised, either through external hacking or insider collusion.

COMPROMISED INSIDERS

intentionally steal confidential information such as customer records, intellectual property, with the intention of selling or using it for personal gain or to benefit a competitor

DATA THEFT

misuse their privilege access rights to gain unauthorized access to systems, database or accounts, potentially for malicious purpose.

UNAUTHORIZED SYSTEM ACCESS

this can be motivated by revenge, dissatisfaction by revenge, dissatisfaction or as an act of protest.

SABOTAGE

intentionally or unintentionally shares sensitive or confidential information with unauthorized individuals or the public such as social media, personal email accounts or communication channels.

UNAUTHORIZED DISCLOSURE

accidentally sending confidential information to the wrong recipients, leaving sensitive documents unattended.

NEGLIGENT DATA HANDLING

leverages human psychology to manipulate individuals into divulging sensitive information or performing actions that compromise security. It often involves impersonation, manipulation, or exploiting trust to gain unauthorized access.

social engineering

Types of insider threat:(8)

MALICIOUS INSIDERS NEGLIGENT INSIDERS COMPROMISED INSIDERS DATA THEFT UNAUTHORIZED SYSTEM ACCESS SABOTAGE UNAUTHORIZED DISCLOSURE NEGLIGENT DATA HANDLING

attackers make phone calls pretending to be from a trusted organization or authority.

phone scams

create fraudulent websites that resemble legitimate ones.

fake website

attackers pose as technical support, contact individuals claiming that their device is infected or experiencing issues.

keyloggers

impersonate someone else to gain trust and deceive individuals.

impersonation attacks

leave physical or digital in public spaces like flash drive, CD or download links.

baiting

exploit people’s goodwill by creating fake charity organization.

charity scams

types of social engineering

PHONE SCAMS FAKE WEBSITES KEYLOGGERS IMPERSONATION ATTACKS BAITING CHARITY SCAMS

bmgt

MAICA RODA · 44問 · 1年前

bmgt

44問 • 1年前

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MAICA RODA · 19問 · 1年前

19問 • 1年前

MAICA RODA

問題一覧

The group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by the law to acquire the product.

Market

The physical market where goods and services are traditionally bought and sold

Marketplace

The virtual market where transactions are conducted online.

Market Space

Identify segmentation variables and segment the market ;Develop profiles of resulting segments.

Market Segmentation

Evaluate attractiveness of each segment ;Select the target segment/s

Market Targeting

Identify possible positioning concepts for each target segment ;Select, develop, and communicate the chosen positioning concept.

Market Positioning

serves as the foundation of your online presence;It acts as a central hub to showcase your brand, products, and provide valuable information

Website

allows you to connect with the market directly.

Social Media

A program that searches for and identifies items in a database that correspond to keyword or characters specified by the user, used especially for finding particular sites on the WWW.

Search Engine

To configure a device or application so that it perform better.

Optimization

Brand collaborating with an online influencer to market one of its goods or services.

Influencer Marketing

Content Marketing through Social Media can be highly beneficial to you when done right.Select the correct answer:(5)

It improves brand awareness, Higher conversion rates, Improved search engine rankings, Cost-effective, Increased top-funnel traffic

Process of creating and distributing content to attract and retain customers.

Content Marketing

TYPES OF CONTEMPORARY CONTENT MARKETING.Select the correct answer (11).

Newsletter and Newsfeed, Videos, White paper and reports, E-book, Infographics, Case studies, how to guide, question and answers articles, photographs, blogs, games and apps

Top 5 Digital Marketing Strategies.Select the correct answer.

search engine marketing, social media marketing, narrative content marketing, video marketing, E-mail marketing

is a method of promotion and advertising to help companies' content rank higher among search engine traffic.

search engine marketing (SEM)

is the process of presenting and drawing web traffic to social media channels;also known as digital marketing and e- marketing.

social media marketing

focuses on storytelling to engage and connect with audiences, making brands more memorable and human.

narrative content marketing

The use of video content to promote or inform audiences about your brand and products.

video marketing

Two main factors need to be taken into consideration: expectation of the employers from their employees and the characteristics of the job.

E-mail marketing

refers to the volume of users visiting a website.

web-traffic

short for “malicious software” designed to disrupt, damage or gain unauthorized access to computer systems or networks.

malware

rely on user action or human intervention to spread. Propagation: File sharing, email attachments, infected removable media (flash drive), executing infected programs.

viruses

encrypts files or locks down computer systems, rendering them inaccessible to users until a ransom is paid

ransomware

capture and record keystrokes made by a users, enabling attackers to obtain sensitive information, password, credit card details and other confidential data.

keyloggers

types of malwares

viruses, ransomware, keyloggers

is a common tactic used by cybercriminals to trick individuals into revealing sensitive information, such as login credentials or financial details.

phishing

requesting personal information such as account numbers, passwords, PIN or pretext account verification.

BANKING & FINANCIAL SCAMS

these messages may offer exclusive deals or discounts. Enticing recipients to click on malicious links.

online shopping scams

offering lucrative job opportunities with well-known companies or abroad. Requesting passport details, bank account for employment verification.

job offers scam

victims receive messagesthat appear from the official support team, laiming account security issues or unauthorized access.

social media account compromises

impersonating government agencies in the Philippines are ent to individuals claiming urgent notifications, tax, refunds or penalties

government agency scams

PHISHING ATTACKS

BANKING & FINANCIAL SCAMS ONLINE SHOPPING SCAMS JOB OFFER SCAMS SOCIAL MEDIA ACCOUNT COMPROMISES GOVERNMENT AGENCY SCAMS

refers to risks posed by individuals within an organization who have authorized access to sensitive data and misuse it intentionally or inadvertently.

insider threat

intentionally exploit their access privileges to carry out harmful activities. Include theft, unauthorized disclosure of sensitive data, sabotage of system.

MALICIOUS INSIDERS

unknowingly or carelessly compromise security through their actions or lack of adherence to policies and procedures.

NEGLIGENT INSIDER

access credentials have been compromised, either through external hacking or insider collusion.

COMPROMISED INSIDERS

intentionally steal confidential information such as customer records, intellectual property, with the intention of selling or using it for personal gain or to benefit a competitor

DATA THEFT

misuse their privilege access rights to gain unauthorized access to systems, database or accounts, potentially for malicious purpose.

UNAUTHORIZED SYSTEM ACCESS

this can be motivated by revenge, dissatisfaction by revenge, dissatisfaction or as an act of protest.

SABOTAGE

intentionally or unintentionally shares sensitive or confidential information with unauthorized individuals or the public such as social media, personal email accounts or communication channels.

UNAUTHORIZED DISCLOSURE

accidentally sending confidential information to the wrong recipients, leaving sensitive documents unattended.

NEGLIGENT DATA HANDLING

social engineering

Types of insider threat:(8)

MALICIOUS INSIDERS NEGLIGENT INSIDERS COMPROMISED INSIDERS DATA THEFT UNAUTHORIZED SYSTEM ACCESS SABOTAGE UNAUTHORIZED DISCLOSURE NEGLIGENT DATA HANDLING

attackers make phone calls pretending to be from a trusted organization or authority.

phone scams

create fraudulent websites that resemble legitimate ones.

fake website

attackers pose as technical support, contact individuals claiming that their device is infected or experiencing issues.

keyloggers

impersonate someone else to gain trust and deceive individuals.

impersonation attacks

leave physical or digital in public spaces like flash drive, CD or download links.

baiting

exploit people’s goodwill by creating fake charity organization.

charity scams

types of social engineering

PHONE SCAMS FAKE WEBSITES KEYLOGGERS IMPERSONATION ATTACKS BAITING CHARITY SCAMS