The group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by the law to acquire the product.

The physical market where goods and services are traditionally bought and sold

The virtual market where transactions are conducted online.

Identify segmentation variables and segment the market ;Develop profiles of resulting segments.

Evaluate attractiveness of each segment ;Select the target segment/s

Identify possible positioning concepts for each target segment ;Select, develop, and communicate the chosen positioning concept.

serves as the foundation of your online presence;It acts as a central hub to showcase your brand, products, and provide valuable information

allows you to connect with the market directly.

A program that searches for and identifies items in a database that correspond to keyword or characters specified by the user, used especially for finding particular sites on the WWW.

To configure a device or application so that it perform better.

Brand collaborating with an online influencer to market one of its goods or services.

Content Marketing through Social Media can be highly beneficial to you when done right.Select the correct answer:(5)

Process of creating and distributing content to attract and retain customers.

TYPES OF CONTEMPORARY CONTENT MARKETING.Select the correct answer (11).

Top 5 Digital Marketing Strategies.Select the correct answer.

is a method of promotion and advertising to help companies' content rank higher among search engine traffic.

is the process of presenting and drawing web traffic to social media channels;also known as digital marketing and e- marketing.

focuses on storytelling to engage and connect with audiences, making brands more memorable and human.

The use of video content to promote or inform audiences about your brand and products.

Two main factors need to be taken into consideration: expectation of the employers from their employees and the characteristics of the job.

refers to the volume of users visiting a website.

short for “malicious software” designed to disrupt, damage or gain unauthorized access to computer systems or networks.

rely on user action or human intervention to spread. Propagation: File sharing, email attachments, infected removable media (flash drive), executing infected programs.

encrypts files or locks down computer systems, rendering them inaccessible to users until a ransom is paid

capture and record keystrokes made by a users, enabling attackers to obtain sensitive information, password, credit card details and other confidential data.

types of malwares

is a common tactic used by cybercriminals to trick individuals into revealing sensitive information, such as login credentials or financial details.

requesting personal information such as account numbers, passwords, PIN or pretext account verification.

these messages may offer exclusive deals or discounts. Enticing recipients to click on malicious links.

offering lucrative job opportunities with well-known companies or abroad. Requesting passport details, bank account for employment verification.

victims receive messagesthat appear from the official support team, laiming account security issues or unauthorized access.

impersonating government agencies in the Philippines are ent to individuals claiming urgent notifications, tax, refunds or penalties

PHISHING ATTACKS

refers to risks posed by individuals within an organization who have authorized access to sensitive data and misuse it intentionally or inadvertently.

intentionally exploit their access privileges to carry out harmful activities. Include theft, unauthorized disclosure of sensitive data, sabotage of system.

unknowingly or carelessly compromise security through their actions or lack of adherence to policies and procedures.

access credentials have been compromised, either through external hacking or insider collusion.

intentionally steal confidential information such as customer records, intellectual property, with the intention of selling or using it for personal gain or to benefit a competitor

misuse their privilege access rights to gain unauthorized access to systems, database or accounts, potentially for malicious purpose.

this can be motivated by revenge, dissatisfaction by revenge, dissatisfaction or as an act of protest.

intentionally or unintentionally shares sensitive or confidential information with unauthorized individuals or the public such as social media, personal email accounts or communication channels.

accidentally sending confidential information to the wrong recipients, leaving sensitive documents unattended.

leverages human psychology to manipulate individuals into divulging sensitive information or performing actions that compromise security. It often involves impersonation, manipulation, or exploiting trust to gain unauthorized access.

Types of insider threat:(8)

attackers make phone calls pretending to be from a trusted organization or authority.

create fraudulent websites that resemble legitimate ones.

attackers pose as technical support, contact individuals claiming that their device is infected or experiencing issues.

impersonate someone else to gain trust and deceive individuals.

leave physical or digital in public spaces like flash drive, CD or download links.

exploit people’s goodwill by creating fake charity organization.

types of social engineering