means any published, printed or broadly distributed campaign advertising or communications such as newspaper advertisements, handbills, petitions, circulars, letters, radio or TV broadcasts, cable distributions, electronic or telephonic transmissions or similar written material used in a campaign by an individual, organization or company.

fully researched, with all the background facts about your campaign.

answers to most frequently asked questions.

to enable activists to play an active part in the campaign.

listing all campaign resources.

Elements of an Information Campaign Material (ICM)

must be clear and specific. Reading it alone should be enough to give the readers what the campaign is about.

In some cases, ICMs need it in order to provide additional details and expound on the title.

This is especially necessary when the title is brief for impact and design purposes.

Effective ICMs are attention grabbing. This is often done through bold and interesting graphics.

Pictures, graphs, icons, and other graphic elements help enlighten the reading load in ICMs.

This should be included in order to give the audience a clearer idea about the IC. This should lead them to read the additional details within the ICM.

As a result of reading the ICM, the audience should be given a specific and doable action or sets of action.

This is what the campaign is all about.

The audience should know the organizations and individuals in charge of or spearheading the campaign.

The audience should also know the different means with which to reach the organizers in case of inquiries and comments.

These are often necessary especially the campaign steps to take, detailed information about an event or an object, and other similar campaigns.

Important Factors in Creating the ICM

Not all campaign materials are the same. The first step is to determine the _ of the campaign. Is it an invitation to an event? Is it an explanation of a phenomenon or a situation? Is it a warning against a specific situation or condition? Is it for children? Is it for the general public?

Determining this first helps in later determining the content and design of the ICM.

The ICM is, first, for the audience, and not for the ICM creators. Therefore, all details in designing the ICM should bear the audience in mind. The language, jargon, style, color scheme, and layout among others, of an ICM should reflect for whom the ICM is intended.

ICMs by nature operate on a limited time, attention, and space frame. It is very important for the ICM to be interesting and memorable. This also means that all elements of your ICM are designed for maximum impact, whether in terms of choice and order of contents and their presentation.

The contents of the ICM should be accurate both editorially and factually.

This is important in design. Again, due to the nature of ICM, the simpler and more direct the ICM and its elements, the easier it is for the audience to understand it, and the more effective it becomes.

Types of Campaign Materials

is an official document, physical or digital (such as webpage) that is published to represent the specific interest of the company or organization.

In the corporate and business context, it serves as a promotional tool to persuade the audience to buy the products or services of the company.

In the technical and academic context, it serves as an information platform to briefly outline the contents of a technical document.

Types of Marketing Material

Using the internet as a platform for your marketing material is the most effective and efficient way especially is the product, service, of information is intended for a wide and global market. Promotions for hotels, beach resorts, or academic conferences of international prestige are all ideal for internet-based material, while localized events whose audience are specific to a small community may not benefit much from this.

These are ideal as a community-based marketing material when the information disseminated is intended to a geographically-confined group of people.

These have limited space and are meant for quick pass-by reading, visual design is a high-priority and the content should be strategic and focused.

These are ideal for musical concert, film screening, lectures, workshops, and other similar announcements.

These are perfect as an extended and more comprehensive platform of information.

This page of brochure often serves as the overview page, containing only the title and a dominant picture or graphic element.

This page of brochure often dedicated to provide the specific contents, whether these are details about the products, list of lecturers and lectures or sections of the technical report.

As a type of marketing material, nothing is more fundamental as the _.

It is a staple of any organization and contains all the important information about the organization such as the name, type of service or products offered, and contact information.

Principles of an excellent and effective Marketing Material

A marketing material must be clear and simple. It may contain basic or sophisticated design elements, but the most important thing is that it should be easy for the audience to understand what the material is all about.

The layout and the general design principle should make sure that the reader is thoughtfully guided from one information or cluster of information to another. Whether it uses a traditional (balanced) or dynamic layout reading the material should be intuitively pleasant.

Too much copy is tiresome and boring for the readers. Photography, illustrations, cartoons, charts, tables, and so on must be used strategically to maintain the interest of the readers.

An excellent marketing material effectively uses ____ to frame the contents on the page and to provide a visual despite for the reader. It is often tempting to maximize all the space for content.

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