M2

44問 • 2年前

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means any published, printed or broadly distributed campaign advertising or communications such as newspaper advertisements, handbills, petitions, circulars, letters, radio or TV broadcasts, cable distributions, electronic or telephonic transmissions or similar written material used in a campaign by an individual, organization or company.

Campaign Materials

fully researched, with all the background facts about your campaign.

Reports

answers to most frequently asked questions.

FAQs

to enable activists to play an active part in the campaign.

Action pack

listing all campaign resources.

Flyers

Elements of an Information Campaign Material (ICM)

Title, Subtitle, Main Graphic Elements, Supporting Graphic Elements, Core Information, Plan of Action, Organizing Group, Contact Information, Details

must be clear and specific. Reading it alone should be enough to give the readers what the campaign is about.

Title

In some cases, ICMs need it in order to provide additional details and expound on the title.

Subtitle

This is especially necessary when the title is brief for impact and design purposes.

Subtitle

Effective ICMs are attention grabbing. This is often done through bold and interesting graphics.

Main Graphic Elements

Pictures, graphs, icons, and other graphic elements help enlighten the reading load in ICMs.

Supporting Graphic Elements

This should be included in order to give the audience a clearer idea about the IC. This should lead them to read the additional details within the ICM.

Core Information

As a result of reading the ICM, the audience should be given a specific and doable action or sets of action.

Plan of Action

This is what the campaign is all about.

Plan of Action

The audience should know the organizations and individuals in charge of or spearheading the campaign.

Organizing Group

The audience should also know the different means with which to reach the organizers in case of inquiries and comments.

Contact Information

These are often necessary especially the campaign steps to take, detailed information about an event or an object, and other similar campaigns.

Details

Important Factors in Creating the ICM

Purpose, Audience Specific, Impact, Accuracy, Simplicity

Not all campaign materials are the same. The first step is to determine the _ of the campaign. Is it an invitation to an event? Is it an explanation of a phenomenon or a situation? Is it a warning against a specific situation or condition? Is it for children? Is it for the general public?

Purpose

Determining this first helps in later determining the content and design of the ICM.

Purpose

The ICM is, first, for the audience, and not for the ICM creators. Therefore, all details in designing the ICM should bear the audience in mind. The language, jargon, style, color scheme, and layout among others, of an ICM should reflect for whom the ICM is intended.

Audience Specific

ICMs by nature operate on a limited time, attention, and space frame. It is very important for the ICM to be interesting and memorable. This also means that all elements of your ICM are designed for maximum impact, whether in terms of choice and order of contents and their presentation.

Impact

The contents of the ICM should be accurate both editorially and factually.

Accuracy

This is important in design. Again, due to the nature of ICM, the simpler and more direct the ICM and its elements, the easier it is for the audience to understand it, and the more effective it becomes.

Simplicity

Types of Campaign Materials

Websites, Newsletters, Reports, Brochures, Flyers, Music Videos, Campaign Videos, Campaign T-shirts, Campaign Postcards, Campaign Calendars

is an official document, physical or digital (such as webpage) that is published to represent the specific interest of the company or organization.

Marketing Material

In the corporate and business context, it serves as a promotional tool to persuade the audience to buy the products or services of the company.

Marketing Material

In the technical and academic context, it serves as an information platform to briefly outline the contents of a technical document.

Marketing Material

Types of Marketing Material

Webpage, Poster, Brochure, Business Cards

Using the internet as a platform for your marketing material is the most effective and efficient way especially is the product, service, of information is intended for a wide and global market. Promotions for hotels, beach resorts, or academic conferences of international prestige are all ideal for internet-based material, while localized events whose audience are specific to a small community may not benefit much from this.

Webpage

These are ideal as a community-based marketing material when the information disseminated is intended to a geographically-confined group of people.

Posters

These have limited space and are meant for quick pass-by reading, visual design is a high-priority and the content should be strategic and focused.

Posters

These are ideal for musical concert, film screening, lectures, workshops, and other similar announcements.

Posters

These are perfect as an extended and more comprehensive platform of information.

Brochures

This page of brochure often serves as the overview page, containing only the title and a dominant picture or graphic element.

Main or Outer Page

This page of brochure often dedicated to provide the specific contents, whether these are details about the products, list of lecturers and lectures or sections of the technical report.

Inner Page

As a type of marketing material, nothing is more fundamental as the _.

Business Card

It is a staple of any organization and contains all the important information about the organization such as the name, type of service or products offered, and contact information.

Business Card

Principles of an excellent and effective Marketing Material

Simplicity, Information Flow, Graphic Element, White Space

A marketing material must be clear and simple. It may contain basic or sophisticated design elements, but the most important thing is that it should be easy for the audience to understand what the material is all about.

Simplicity

The layout and the general design principle should make sure that the reader is thoughtfully guided from one information or cluster of information to another. Whether it uses a traditional (balanced) or dynamic layout reading the material should be intuitively pleasant.

Information Flow

Too much copy is tiresome and boring for the readers. Photography, illustrations, cartoons, charts, tables, and so on must be used strategically to maintain the interest of the readers.

Graphic Element

An excellent marketing material effectively uses ____ to frame the contents on the page and to provide a visual despite for the reader. It is often tempting to maximize all the space for content.

White Space

The Best Way To Make Flyers and Posters

Font, Color, Order, Less is More, Famous Business Tag Lines

Pg 1. Radio-and-Television

Jian Estelle · 23問 · 2年前

Pg 1. Radio-and-Television