Words or phrases that connect ideas between paragraphs and sections, ensuring a smooth flow of information.

The act of convincing someone to agree with your viewpoint.

Appealing to logic and reason, using facts, evidence, and sound reasoning.

An essay that aims to inform the reader about a topic, presenting facts and evidence without taking a stance

Appealing to the popularity of an idea or product to sway the audience.

A statement or request that encourages the reader to take action based on your argument.

The opening paragraph of your essay, which introduces the topic and your thesis statement.

Establishing credibility and trustworthiness, showing you are knowledgeable and reliable.

The main part of your essay, divided into paragraphs that support your thesis with evidence and reasoning.

Appealing to the audience's emotions, creating a connection through shared feelings.

Repeating key words or phrases for emphasis and memorability.

Using emotional, logical, or ethical appeals to persuade the audience.

The central idea or argument of your essay, clearly stated in your introduction.

Strategies used to enhance your writing, making it more persuasive, engaging, and informative.

To present the positive aspects, benefits, or strengths of something.

To present the negative aspects, drawbacks, or weaknesses of something.

A reasoned and logical presentation of a viewpoint, supported by evidence.

A question posed to make a point or provoke thought, not expecting an actual answer.

A type of essay that presents a strong argument in favor of a specific viewpoint.

Facts, statistics, examples, and expert opinions used to support your argument.