It is a name, symbol, or other feature that's distinguishes seller goods or services in the market place.

- It is a strategies. - A powerful and sustainable high level marketing strategy used to create or influence brand.

What are the commonly used in Branding Strategies?

Every brand make a promise.

In a market in which customer confidence is little and budgetary observance is great. It's having a significant ___. - Allen Adamson

What are the two ways in Purpose?

Focuses on the assessment of success in terms of fast and profitable reasons.

Focuses on fulfillment as it relates to the capability to generate money and do well in the world.

It avoid things that don't relate to or improve your brand.

It aids to brand recognition, which fuels customer loyalty.

Should be a emotional voice whispering "BUY ME"

It allows the customer to feel that they are part of the brand.

Should remain flexible too in this rapidly changing world.

It allows you to ADJUST and differentiate your approach from your competition.

It is important your employees to be-well versed in how they communicate with customers and represents the brand of your product.

It is important part of brand strategy.

Emphasize the positive relationship between you and your existing customers sets the tone for what potential customers can expect from doing business with you.

Don't be frightened of competition.

Take it as a challenge to improve your branding strategy and craft a better value in your brand.

Summary of the entire brand

Makes you stand out of your customers.

Present professionalism

Identifies a business in its simplest form via the use of a symbol or mark.

The perceived emotional image of a company as a whole business name, core values, marketing materials, and logo.

What are the types of Logo?

- Easy to remember. - Simple but bold.

- Simple use of typography. - Spells out business or brand.

- Initials of a business or Brand. - Complicated or Long Names.

- Encased Design - More detailed, complicated

- Flexibility to use both icon and text individually.

What are the 5 principles in effective logo design?

Allows for easy recognition.

Appropriate logo

Leave trends to the fashion industry

Able to cross across one or variety of medium and application.

For its intended purpose.

One of the most important elements of a logo

Appeals to our subconscious senses and influences our decisions.

- Avoid commonly used fonts. - Careful with scripts at small sizes. - Fonts need to fit the overall feel of the business. - Keep colors, fonts, and proportions the same across all marketing product.

- Excitement - Youthful - Bold

- Trust - Loyalty - Confidence

- Life - Renewal - Growth

- Warmth - Clarity - Hope

- Energy - Playful - Cheerful

- Creative - Wisdom - Loyalty

- Balance - Respect - Formal

- Modern - Youthful - Luxurious

- Rugged - Masculine - Serious

- Youthful - Economical - Neutral

- Authority - Elegance - Luxurious