MKT047 - P1 | 暗記メーカー

暗記メーカー

MKT047 - P1

55問 • 1年前

問題一覧

1

Methods companies use to price their products (PS)

pricing strategy

2

The most common pricing procedure (C-PP)

cost-plus pricing

3

The price of product and services is based on the customer. The pricing is based on market conditions (C-DP)

customer-driven pricing

4

These decisions thoughtfully and implementing them effectively to maximize profitability is what we call “Strategic Pricing” (PSP)

pricing strategy principles

5

Differences in pricing across customer or applications (value to customer) (V-B)

value-based

6

Companies anticipate destructive events and develop strategies in advance to deal with them (Proa

proactive

7

Company evaluates its success at price management. Invest rather than market share and growth relative to competitors (Prof-driv)

profit-driven

8

Refers to the process of delivering the products and services to the customers. -established market by creating different product and service offers. (VC)

value creation

9

Value based pricing involves offering of customers “good value” (TROVIP)

the role of value in pricing

10

Best product/service we can offer to the customer? (P-C-P-V-C)

product, cost, price, value, customer

11

Best value we can offer to the customers? (C-V-P-C-P)

customer, value, price, cost, product

12

If the cost-based price proves ___, the manager may fix the dissappointing sales by allowing ___ in the price (U , F)

unjustifiable, flexibility

13

Is a pricing strategy that prioritizes the economic value of a good, requiring accurate of this value to determine the appropriate price (EEV)

estimating economic value

14

refers to savings or income increases a customer gains from a product (MV)

monetary value

15

Focuses on a products ability to create innate customer satisfaction (PV)

psychological value

16

Measure of the benefit delivered from a good or service to an individual (EV)

economic value

17

One product to another (DV)

differentiation value

18

Multiple participants in the buying process (INI, US, INF, DEC, APP, BUY, GAT)

initiators, users, influencers, deciders, approvers, buyers, gatekeepers

19

How to conduct value-based market segmentation (DBSC, IDVD, DOCA, CPaSS, CDSC, DSMaF)

determine basic segmentation criteria, identify discriminating value drivers, determine operational constraints and advantages, create primary and secondary segments, create detailed segment descriptions, develop segment metrics and fences

20

Economic theory suggests setting prices at the demand curve’s equilibrium point. (PS)

price setting

21

The process of setting price Sett pri obj, Est the prod dem, ana the com pri, sett the pri meth, sele the pri meth

setting price objectives, estimating the product demand, analyzing the competitor’s price, setting the pricing method, selecting the pricing method

22

Managers must make strategic pricing choices to maximize growth profitably, focusing on price competition PC

price competition

23

Module 4 ^

a

24

Is how a company decides how much to charge for goods or services P Struc

price structure

25

Your structure prices the product competitively, you signal to consumers start buying your product is a good deal Conv Val

convey value

26

You can use a pricing structure to attract customers. If you want to attract a broad range of customers, a low-priced product structure might be effective Att Cus

Attract customers

27

A price structure allows you to create product tiers, each tier can include products with unique features and prices, and it may have its own group of competitive products Cr Ti

create tiers

28

Price structures can allow you to establish product exclusivity. Part of the allure of a high-priced product is that it’s hard to get. Not everyone can afford the product and, by attaining it. You can achieve a certain status level. Est Exc

establish exclusivity

29

A price structure that can help align your sales strategy and marketing. price structure allows you to send a message to consumers about the kind of product you offer in about your company Al Mark

align marketing

30

Is the pricing strategy in which a company charges different customers different prices for the same product or service. This can be done either by offering different levels of service or by targeting different customer segments that is often used to make maximize profits or to attract a wider variety of customers. companies may also use it to differentiate their products in the market. Seg Pri

segment pricing

31

Having a price structure can be beneficial because it can: Conv val, att cus, crea tier, estab excl

convey value, attract customers, create tiers, establish exclusivity

32

Is a pricing strategy in which a company charges different prices to different customer segments, based on their perceived value or ability to pay. Cus-seg pri

customer-segment pricing

33

Is a pricing strategy in which different versions of a product such as different sizes or colors are priced differently Pro-form pri

product-form pricing

34

It’s a pricing strategy in which different prices are charged for the same product based on its location. Loc pri

location pricing

35

Is a pricing strategy in which prices are adjusted based on the time of the day, day of the week, or other factors Tim Pri

time pricing

36

Forms of segmented pricing Cus-seg pri, prod-for pri, loc pri, tim pri

customer-segment pricing, product-form pricing, location pricing, time pricing

37

Advantages of segmented pricing Inc Pro, Inc Rev, Att Cus, Mor Fle, Dif Pro

increased profits, increased revenue, attracts customers, more flexibility, differentiated products

38

Disadvantages of segmented pricing Pr Dis, Com Pri Str, Inc Com, Hig Cos, Une Pra

price discrimination, complicated pricing structure, increased competition, higher costs, unethical practices

39

Three mechanics to form a segmented price structure Off con, pri met, pri fen

offer configurations, price metrics, price fences

40

A seller can submit the market by configuring different offers, consisting of different bundles of features and services for different segments. Off con

offer configurations

41

These are units to which price is applied. It also defines what the buyer will see per unit of price paid. (terms of exchange) Pri met

price metrics

42

It means to charge different customers, different price levels for the same products and services using the same metrics. this could be a fixed criteria that customers must need to qualify for a lower price Pri Fen

price fences

43

Uses _ as a pricing strategy to maximize profits from perishable inventory, such as hotel rooms and airline seats Yie Man

yield management

44

Is a companies approach to determining the price at which it offers a good or service to the market Pri pol

pricing policy

45

Your business likely understanda who its competitors arw and what they charge consumers. (Comp)

Competition

46

You might choose a pricing policy to meet a specific profit goal for your company (Prof goa)

profit goals

47

Pricing policies directly affect how many people buy your company’s product and how much they purchase (sal__ tot__s)

sales totals

48

The financial circumstances of your comapny may enable it to prioritize market strategy over immediate profit, or you may need to earn revenue as soon as possible to remain in business (fir_ heal__)

firm health

49

Companies often react to market shifts by changing prices (flexi)

flexibility

50

To protect consumers, the government regulates the pricing of certain goods and services (gov regu)

Government regulation

51

Increasingly, companies that sell vast amounts of goods may automate pricing with specialized software

method of price adjustment

52

If your company sells the same product in wholesale, retail, or other venues, pricing policies may differ to each one (sal ven)

sales venue

53

Objectives for pricing policies Pro, firm surv, limi comp, gai mar shar, acces, consu sati

profit, firm survival, limiting competition, gaining market share, accessibility, consumer satisfaction

54

Process of setting price Set pri obj, est the prod dem, ana the comp pri, sett the pric meth, selec the pric pol

setting price objectives, estimating the product demand, analyzing the competitor’s price, setting the pricing method, selecting the pricing policy

55

Managers must make strategic pricing choices to maximize growth profitably, focusing on price competition (pric comp)

price competition

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問題一覧

1

Methods companies use to price their products (PS)

pricing strategy

2

The most common pricing procedure (C-PP)

cost-plus pricing

3

The price of product and services is based on the customer. The pricing is based on market conditions (C-DP)

customer-driven pricing

4

These decisions thoughtfully and implementing them effectively to maximize profitability is what we call “Strategic Pricing” (PSP)

pricing strategy principles

5

Differences in pricing across customer or applications (value to customer) (V-B)

value-based

6

Companies anticipate destructive events and develop strategies in advance to deal with them (Proa

proactive

7

Company evaluates its success at price management. Invest rather than market share and growth relative to competitors (Prof-driv)

profit-driven

8

Refers to the process of delivering the products and services to the customers. -established market by creating different product and service offers. (VC)

value creation

9

Value based pricing involves offering of customers “good value” (TROVIP)

the role of value in pricing

10

Best product/service we can offer to the customer? (P-C-P-V-C)

product, cost, price, value, customer

11

Best value we can offer to the customers? (C-V-P-C-P)

customer, value, price, cost, product

12

If the cost-based price proves ___, the manager may fix the dissappointing sales by allowing ___ in the price (U , F)

unjustifiable, flexibility

13

Is a pricing strategy that prioritizes the economic value of a good, requiring accurate of this value to determine the appropriate price (EEV)

estimating economic value

14

refers to savings or income increases a customer gains from a product (MV)

monetary value

15

Focuses on a products ability to create innate customer satisfaction (PV)

psychological value

16

Measure of the benefit delivered from a good or service to an individual (EV)

economic value

17

One product to another (DV)

differentiation value

18

Multiple participants in the buying process (INI, US, INF, DEC, APP, BUY, GAT)

initiators, users, influencers, deciders, approvers, buyers, gatekeepers

19

How to conduct value-based market segmentation (DBSC, IDVD, DOCA, CPaSS, CDSC, DSMaF)

determine basic segmentation criteria, identify discriminating value drivers, determine operational constraints and advantages, create primary and secondary segments, create detailed segment descriptions, develop segment metrics and fences

20

Economic theory suggests setting prices at the demand curve’s equilibrium point. (PS)

price setting

21

The process of setting price Sett pri obj, Est the prod dem, ana the com pri, sett the pri meth, sele the pri meth

setting price objectives, estimating the product demand, analyzing the competitor’s price, setting the pricing method, selecting the pricing method

22

Managers must make strategic pricing choices to maximize growth profitably, focusing on price competition PC

price competition

23

Module 4 ^

a

24

Is how a company decides how much to charge for goods or services P Struc

price structure

25

Your structure prices the product competitively, you signal to consumers start buying your product is a good deal Conv Val

convey value

26

You can use a pricing structure to attract customers. If you want to attract a broad range of customers, a low-priced product structure might be effective Att Cus

Attract customers

27

A price structure allows you to create product tiers, each tier can include products with unique features and prices, and it may have its own group of competitive products Cr Ti

create tiers

28

Price structures can allow you to establish product exclusivity. Part of the allure of a high-priced product is that it’s hard to get. Not everyone can afford the product and, by attaining it. You can achieve a certain status level. Est Exc

establish exclusivity

29

A price structure that can help align your sales strategy and marketing. price structure allows you to send a message to consumers about the kind of product you offer in about your company Al Mark

align marketing

30

Is the pricing strategy in which a company charges different customers different prices for the same product or service. This can be done either by offering different levels of service or by targeting different customer segments that is often used to make maximize profits or to attract a wider variety of customers. companies may also use it to differentiate their products in the market. Seg Pri

segment pricing

31

Having a price structure can be beneficial because it can: Conv val, att cus, crea tier, estab excl

convey value, attract customers, create tiers, establish exclusivity

32

Is a pricing strategy in which a company charges different prices to different customer segments, based on their perceived value or ability to pay. Cus-seg pri

customer-segment pricing

33

Is a pricing strategy in which different versions of a product such as different sizes or colors are priced differently Pro-form pri

product-form pricing

34

It’s a pricing strategy in which different prices are charged for the same product based on its location. Loc pri

location pricing

35

Is a pricing strategy in which prices are adjusted based on the time of the day, day of the week, or other factors Tim Pri

time pricing

36

Forms of segmented pricing Cus-seg pri, prod-for pri, loc pri, tim pri

customer-segment pricing, product-form pricing, location pricing, time pricing

37

Advantages of segmented pricing Inc Pro, Inc Rev, Att Cus, Mor Fle, Dif Pro

increased profits, increased revenue, attracts customers, more flexibility, differentiated products

38

Disadvantages of segmented pricing Pr Dis, Com Pri Str, Inc Com, Hig Cos, Une Pra

price discrimination, complicated pricing structure, increased competition, higher costs, unethical practices

39

Three mechanics to form a segmented price structure Off con, pri met, pri fen

offer configurations, price metrics, price fences

40

A seller can submit the market by configuring different offers, consisting of different bundles of features and services for different segments. Off con

offer configurations

41

These are units to which price is applied. It also defines what the buyer will see per unit of price paid. (terms of exchange) Pri met

price metrics

42

It means to charge different customers, different price levels for the same products and services using the same metrics. this could be a fixed criteria that customers must need to qualify for a lower price Pri Fen

price fences

43

Uses _ as a pricing strategy to maximize profits from perishable inventory, such as hotel rooms and airline seats Yie Man

yield management

44

Is a companies approach to determining the price at which it offers a good or service to the market Pri pol

pricing policy

45

Your business likely understanda who its competitors arw and what they charge consumers. (Comp)

Competition

46

You might choose a pricing policy to meet a specific profit goal for your company (Prof goa)

profit goals

47

Pricing policies directly affect how many people buy your company’s product and how much they purchase (sal__ tot__s)

sales totals

48

The financial circumstances of your comapny may enable it to prioritize market strategy over immediate profit, or you may need to earn revenue as soon as possible to remain in business (fir_ heal__)

firm health

49

Companies often react to market shifts by changing prices (flexi)

flexibility

50

To protect consumers, the government regulates the pricing of certain goods and services (gov regu)

Government regulation

51

Increasingly, companies that sell vast amounts of goods may automate pricing with specialized software

method of price adjustment

52

If your company sells the same product in wholesale, retail, or other venues, pricing policies may differ to each one (sal ven)

sales venue

53

Objectives for pricing policies Pro, firm surv, limi comp, gai mar shar, acces, consu sati

profit, firm survival, limiting competition, gaining market share, accessibility, consumer satisfaction

54

Process of setting price Set pri obj, est the prod dem, ana the comp pri, sett the pric meth, selec the pric pol

setting price objectives, estimating the product demand, analyzing the competitor’s price, setting the pricing method, selecting the pricing policy

55

Managers must make strategic pricing choices to maximize growth profitably, focusing on price competition (pric comp)

price competition